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42 Entertainment Snapshot
42 Entertainment hope to rank high on the pop culture scale. The company develops alternate reality games (ARGs) that blend online and offline content to market movies, video games, album releases, and new software products. ARGs encourage players to hunt for clues on Web sites as well as to call telephone numbers for messages and further directions. 42 Entertainment's ARGs have been used as part of the marketing campaigns for movies such as "Pirates of the Caribbean: Dead Man's Chest" and "The Dark Knight", as well as to promote the Nine Inch Nails album "Zero". 42 Entertainment was founded in 2003.
