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Schema App Snapshot
Our mission is to enable our customers to achieve their desired outcomes in organic search with a thoughtful blend of People, Process, Technology, and Insights.
In 2011, Mark van Berkel founded Hunch Manifest, a company focused on building products using semantic technology. Back then, there were few people that understood both semantic technology and SEO, but Mark understood both. Soon after, Martha van Berkel decided to quit her corporate job of 14 years at Cisco to join Mark on his entrepreneurial journey.
During their Schema Markup journey, Mark and Martha found it challenging to embed Schema Markup in Microdata or RDFa format due to its instability. To overcome this, he built a tool (now known as the Schema App Editor) that allowed users to generate the JSON-LD code by filling out a form and manage it centrally. When Google finally started accepting JSON-LD encoded structured data for their rich results, Mark and Martha decided to go all in and focus exclusively on Schema Markup.
Schema App was officially launched in 2016 to empower digital marketers to do semantic Schema Markup at scale and support them from strategy to results. Since then, we’ve journeyed to become the world’s #1 Enterprise Structured Data Solution.
Schema App has grown to a team of 31, and we're still looking for more talents to join our team.
We work with brands like SAP, Sonova, and AdventHealth, and our customers leverage our semantic Schema Markup platform and High Touch Support services to implement semantic Schema Markup at scale across their website, develop their marketing knowledge graph and get a measurable return on investment from their strategy.
Implementing semantic Schema Markup allows search engines to understand and contextualize your website content so that they can better match the user's search query with products or services like yours. That way, you can build meaningful connections with your existing and potential customers.
Our vision is to be an indispensable partner to enterprises by empowering their digital brands to lead with data innovations.
During their Schema Markup journey, Mark and Martha found it challenging to embed Schema Markup in Microdata or RDFa format due to its instability. To overcome this, he built a tool (now known as the Schema App Editor) that allowed users to generate the JSON-LD code by filling out a form and manage it centrally. When Google finally started accepting JSON-LD encoded structured data for their rich results, Mark and Martha decided to go all in and focus exclusively on Schema Markup.
Schema App was officially launched in 2016 to empower digital marketers to do semantic Schema Markup at scale and support them from strategy to results. Since then, we’ve journeyed to become the world’s #1 Enterprise Structured Data Solution.
Schema App has grown to a team of 31, and we're still looking for more talents to join our team.
We work with brands like SAP, Sonova, and AdventHealth, and our customers leverage our semantic Schema Markup platform and High Touch Support services to implement semantic Schema Markup at scale across their website, develop their marketing knowledge graph and get a measurable return on investment from their strategy.
Implementing semantic Schema Markup allows search engines to understand and contextualize your website content so that they can better match the user's search query with products or services like yours. That way, you can build meaningful connections with your existing and potential customers.
Our vision is to be an indispensable partner to enterprises by empowering their digital brands to lead with data innovations.
