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BehaviorMatrix Snapshot
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At BehaviorMatrix℠, we believe emotion moves the world. As the leading technology innovator in emotional analytics, our mission is to bring clarity to data and scientific measurement to emotion. We simplify the complex process of understanding emotions from vast amounts of digital content, and we provide customers with unparalleled real-time intelligence and empower them to change perceptions that drive behaviors.
BehaviorMatrix, LLC has developed the first behavioral analytics platform to analyze the full range of human emotion present in digital conversation. Our technology is a big data solution, capable of processing vast quantities of unstructured data generated from social media. BehaviorMatrix℠ quantifies the perceptions and emotions expressed during online discussions of a brand, service, product or topic. Being able to identify perceptions and emotional influences, across demographics, over periods of time, gives BehaviorMatrix's users the ability to discover advanced cohorts, identify key opinion leaders and uncover vast perceptual insights to improve the effectiveness of advertising, make intelligent strategic decisions, and improve customer relationships. Unlike “social listening” and “sentiment analysis” tools, BehaviorMatrix℠ has the capacity to measure deeper than just positive and negative sentiment.
