The executive staff and marketing. Let's start with the executive staff. There was a period where there were a couple of, in the words of not just myself, nepotism hires. One of them stayed there around two years, maybe a little longer, producing nothing except for a pile of employee resignations. He was incompetent, rude, and sometimes downright offensive. He was kept on the executive staff for so long because he was a life-long friend of the CEO. Another friend of the CEO was hired a while after that, and he actually seemed to be doing a great job, but probably to save face, was let go at the same time as the first person mentioned. Bad decisions all around, and this is just the worst of it - there were other poor choices made in executive staffing in the time I spent at Confiant that I think really stagnated the company.
Now let's talk about marketing. Marketing likes to insert themselves everywhere, even places they really don't belong. Highly technical reports and blog posts by the security and engineering teams are reviewed by marketing to put a marketing spin on them. I understand the need for marketing, a company needs to make money to pay their employees and continue functioning, but marketing sin is not necessary on a forty page report on a malvertising threat actor that includes in-depth code analysis, tools and code to be used to combat the threat actor, and more. Hackers do not want to read marketing and in fact many, myself included, will close the page at the first sign of a marketing post disguised as (or turned into) marketing slop. This is unnecessary and an insult to the researchers and writers of the report as well as its readers.