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Emerald Coast Harley-Davidson

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Emerald Coast Harley-Davidson reviews

2.3

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(5 total reviews)

Reviews by job title

5 reviews
1.0
Nov 13, 2025

Review

Recommend
CEO approval
Business Outlook

Pros

Work with nice customers and sell a great product

Cons

Poor upper management that doesn't treat employees well

3.0
Jan 23, 2025
Recommend
CEO approval
Business Outlook

Pros

I worked here for a little over a year, and mostly, had a great time. I was able to wear pretty much whatever I wanted, and the environment was fun (when things were good). I became well-known with the customers and was able to be involved in sales even as a Finance Manager, which was nice. I was able to ride basically any bike I wanted on our frequent down time, which was a blast. The bad unfortunately outweighed the good in this situation.

Cons

Let’s start by saying- average monthly pay for a Finance Manager at an automotive dealership would be about 2-3X more than at ECHD. Pay was absolutely abysmal, as well as trying to meet almost impossible numbers. My pay plan mysteriously changed when they thought I was making too much, and tried to make it seem like it was actually them raising it (they just raised the goals to nearly impossible). Non-qualifiers counted against your numbers, even if there was not a single product you could sell, causing you to lose a LOT of money. TONS of cash deals and maxed out/capped deals with zero room for back end. Completely unfair and unethical, and the owner wouldn’t budge on the issue. I struggled financially working here for the most part, when I used to make almost $200K a year in the automotive industry doing the same job. I almost went bankrupt during the winter season (no bikes sold) and had to get a second job at night. They don’t want to pay anyone. I was sexually harassed daily, used as a bargaining tool to close deals with male customers by sales managers, and completely undermined as a skilled professional because of my “look”. They wonder why they have such a high turnover. Hours were absolutely insane, zero time off, no life, made to feel guilty and threatened with job if I ever asked to take vacation. The former GM was a tyrant who the entire dealership clearly hated, but the owner turned a blind eye until it was too late and a lot of people left. Most fellow employees I knew while working at ECHD hated their jobs, and that is not an exaggeration.

4.0
Dec 8, 2023
Recommend
CEO approval
Business Outlook

Pros

You can pretty much wear what you want, with very friendly, cool staff and customers. Fast-paced environment.

Cons

The hours are outrageous; they make all staff attend a sales meeting every morning before start time; there is no real training; it is just expected to DO. Your pay can change at the drop of a dime if you are naking too much.

Viewing 1 - 3 of 5 Reviews

Glassdoor has 5 Emerald Coast Harley-Davidson reviews submitted anonymously by Emerald Coast Harley-Davidson employees. Read employee reviews and ratings on Glassdoor to decide if Emerald Coast Harley-Davidson is right for you.