Pros
Is it FinTech or Wealth Tech? Addepar was born out of Silicon Valley by none other than the board chairman that created a self-serving solution to manage his private wealth. You have to hand it to him; he spun a hobby into a full-blown business. After a decade and many funding rounds, Addepar exists as a contender leaving its mark with the big boys on the street. There is lots and lots of enthusiasm shared by those that worked in the Financial Industry. They were miserable dealing with antiquated cultures, technology stacks, and people for a good reason. I believe Addepar will succeed, there will be a tail of destruction, but it'll achieve at any cost.
Cons
It started with a "stick it to the industry" approach to develop a seemingly novel way to manage wealth, hiring some brilliant individuals to do something neat. When that didn't work, the strategy shifted to hiring the miserable, the old-fashioned, and the worst personalities from the street firms to run a mock of things. And that's just it; the success formula is to maintain the status quo. Keeping that will make this company successful, so be prepared to deal with passive or aggressive management, individual contributors that catcall and use choice words to describe management, and so on. Maybe even retaliatory behaviors at the senior leadership level trickle down to the rumor mill. Then, there is the geographical location issue, you may start with a starry-eyed perspective or be part of an office that feels like a graveyard, and the people in NYC know this. By the majority, they'll treat their colleagues with every permutation of bias that makes things less-than-cordial, often labeling and using euphemisms to explain the cultural norms, stopping at nothing to one-up practically anyone.