- Senior management appears to be disconnected from the latest advancements in the consulting sector. They continue to rely on technology and methodologies reminiscent of those used at the beginning of my consulting career.
- Surprisingly, the company lacks a comprehensive CRM system. So, sales is a disconnected process across business functions.
- The approach to knowledge management is subpar. Without a proper archival system, knowledge sharing is inefficiently handled through email, which is far from ideal.
- As for marketing, the strategy seems limited to writing and publishing blog posts on LinkedIn. A visit to the blog reveals a lack of insightful or thought-provoking content. It adheres to an outdated marketing approach focused solely on blog post promotion, a strategy that has not evolved in the past two decades.
