AppFolio is amazing! - Director AppFolio Employee Review

5.0
Aug 4, 2017
Recommend
CEO approval
Business Outlook

Pros

I have been in the workforce for 12 years and had the chance to work for many great organizations, from start ups to international fortune 500. I can honestly say I have NEVER had as much confidence in an organization's future prospects as I have since joining AppFolio. Bottom line - I am so excited to be a part of the amazing growth story happening here at AppFolio - so much opportunity within my role to be impactful in adding value to our customers and business, as well as long term career opportunity to continue my personal/career growth. I few guiding principals that make AppFolio such a great place to be: -AppFolio is extremely customer centric, ensuring what we build meets important customer needs and enables their success. -Grounded, methodical approach to business planning and strategy, coupled with transparency throughout the organization, lends to high confidence in future direction. -AppFolio invests heavily in hiring the right people and maintaining an amazing company culture. I have never worked with so many talented, amazing people - on a professional and personal level.

Cons

There is more opportunity than we can execute against, we need your help so apply today!!

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AppFolio Response
8y
Thank you for taking the time to share your experience at AppFolio - it is so great when you have years of experience working in other organizations as a comparison point. The guiding principles you mention in your review are some of the top reasons I also love working here - working alongside a focused and talented team has been important to us since the very beginning and will continue to be as we grow.

Explore other reviews about AppFolio

5.0
May 4, 2026
Recommend
CEO approval
Business Outlook

Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

None that i can think of.

3.0
May 23, 2026
Recommend
CEO approval
Business Outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
1w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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