Great Place to Build Your Early Career - Services AppFolio Employee Review

4.0
Apr 2, 2020
Recommend
CEO approval
Business Outlook

Pros

- Fantastic Culture. Great place to come into work every day. Made lifelong friends and professional relationships. Spreading positivity is valued and appreciated. Teammates are there to help you when you need it. - Great work/life balance, most of the time. There are busy times where you will be working long hours some days, but this is true with every tech company. - Direct managers give you opportunities to take on projects outside your normal day-to-day, and your visibility within the company will grow if you perform well with these projects. - Mostly clear metrics for success. You usually know how you're doing at any given moment. - Direct managers genuinely cared about me as a person and a professional. I trusted them and they trusted me, and that is invaluable in a corporate setting. - Plenty of opportunity for young professionals. - Leadership has a clear vision and is generally very good at following through on goals and initiatives. - In my experience, promotions are merit-based and are given to people who work hard and are good at what they do. I haven't seen nepotism and cronyism be any sort of problem, and when someone gets a promotion, the general consensus is that it is well-deserved.

Cons

Although AppFolio was a great place to work for many years, I have to mention some of the areas of opportunity for improvement. - AppFolio takes advantage of the influx of young talent from Westmont and UCSB, and as a result, compensation is below industry average within services specifically. You come in at a low rate, and don't expect to make up for it over time. Raises are pre-scheduled and not open for negotiation. This also generally doesn't change with promotions. They know what they'll be paying you for the next 5 years, regardless of how you perform and what extra responsibilities you take on. I get this from a strategic and budgeting standpoint, but it can be demoralizing. This is especially true because unlike tech companies in LA or SF, or even other tech companies in SB, there is no cost of living adjustment to recognize you're living and working in one of the most expensive places in the country. - There is a massive discrepancy between how services and other departments are treated across the board. It's understandable that product/engineering/sales make more in compensation than services, but this extends beyond simply pay. At a point, it got so bad that during a company summit, they took everyone from the same conference room where the speaker gave a presentation, and funneled employees into 2 different areas for lunch. Services got sent to the sandwich bar, while product/engineering/sales/I'm not sure who else got directed to the steak and seafood buffet. It was very awkward when good friends and even spouses were separated in this way. The issue was openly addressed and explained away by department budgets, and people were discouraged from discussing it further. Luckily this was a couple years ago and they did not make the same mistake in following years, but the impact was made. Another example would be the company-sponsored, paid, 2 day Disneyland trip that only product and engineering were allowed to attend. Very demoralizing coming into an empty office during your busiest time of the year, knowing all your colleagues were enjoying a paid vacation. This issue was never properly addressed. If I were in another department, I would give AppFolio 5 stars across the board, but there are some obvious issues when working within services. - The MVP product approach results in unfinished features being released to customers. MVP is fine, if you're using the ensuing feedback constructively. But when everyone is focused on building the shiny new toy, things are left undone and features incomplete. - Benefits are below average, with healthcare plans, for example, being less-than-competitive compared to other similar companies. - While promotions are well-deserved when given, they are only given according to company need, not when an employee has outgrown their current role and earned greater responsibility.

Explore other reviews about AppFolio

5.0
May 4, 2026
Recommend
CEO approval
Business Outlook

Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

None that i can think of.

3.0
May 23, 2026
Recommend
CEO approval
Business Outlook

Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

avatar
AppFolio Response
2w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
See reviews by: Helpful|Rating|Date|All