CRM Programs Manager - Anonymous employee AppFolio Employee Review

5.0
Sep 1, 2015
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

I worked at AppFolio for 5.5 years and have worn many hats while working for the marketing department. Aimee Miller is an amazing VP Marketing and that is a major reason I was happily working at AppFolio for as long as I was. Under Aimee's leadership I was able to grow my marketing career by taking on increased responsibility and learning new skill sets. I came to AppFolio because of it's impressive leadership and these pioneers have hired like-minded super smart team members. "AppFolians" are a fantastic group of individuals and many are now my friends. You can like your job ;) The on-site fitness classes, cool t-shirts, and snacks and drinks are another perk worth mentioning.

Cons

The company has grown so big - you'll never know everyone at the holiday parties.

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AppFolio Response
10y
Thank you for writing such a nice (and clearly super accurate ;) review. It is always so great to hear when people find a job to love - it is really a reflection of the people who work here and make it such a rewarding place to work. We will miss you here at AppFolio, but thank you for helping build such a solid foundation both in the marketing team and the company as a whole.

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May 4, 2026
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Pros

Work/Life balance is amazing. Working with insanely intelligent people is always a plus.

Cons

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3.0
May 23, 2026
Recommend
CEO approval
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Pros

Frequent team outings and social events that help build relationships across the team. Generally a friendly, social environment!

Cons

The property management team is highly competitive when it comes to promotions, and I’ve seen BDRs remain in the same seat for years or eventually leave, as internal advancement opportunities can be limited. However, for top performers, there is promising upside, and you get to work with some of the best leaders in the organization. On the investment management team, leadership quality is more uneven, and there appears to be a lack of management experience, which has created gaps in coaching, accountability, and overall team development. As a result, performance outcomes have lagged, with the majority of BDRs and AEs struggling to consistently hit target. Team turnover has also been notably high, and leadership engagement only increased after a large portion of the team had already decided to leave, which by that point felt too late to rebuild morale or trust.

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AppFolio Response
1w
Thank you for sharing your feedback. It’s great to hear that you enjoyed our culture and team outings. We take your comments seriously – especially regarding the need for proactive management support, better coaching, and clearer advancement opportunities for our BDR and AE teams – and we are actively working to address these areas to ensure our reps feel supported and set up for long-term success. Thank you again for helping us improve, and we wish you the very best.
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