An Employer Who Lost My Loyalty - Store Manager Crocs Employee Review

Crocs was bought out by an investment company a couple years ago. There were countless lay offs of employees who invested years into the company. Open positions were quickly filled by former Reebok employees. There is no promotion opportunity as a result for internal candidates. The pay is absolutely dismal. The bonus structure for store mangers is laughable. There is zero work life balance. Recently most of the store managers were switched from salary to hourly pay. When I was hired I was told this was more than a 40 hour a week job. I never worked less than 50 hours a week. Now store managers are expected to leave at 40. The work load hasn't decreased any, in fact more tasks are added every day. The solution to the increased work load is to delegate more tasks. Teenagers and college students do not care if they meet sales goals or recover the store. They have no desire to understand the customer or remember the store's KPIs when they work 10-15 hours a week. The new expectation is that part time key holders have to act like a store manager. They are expected to understand floor set maps and know how to shift product. They are expected to know demographic and age ranges of their consumer. They are expected to know their own personal ATV and UPT in comparison to how the store is doing. They are expected to train and develop other members of staff. Keep in mind this is a 9-10$ an hour job (with no bonus). If team members are unable to answer these questions when a DM makes a rare appearance in store then the store manager is highly encouraged to fire those employees. It is an incredibly stressful work environment. There is little to no training for all members of the staff. The training books are extremely outdated. No additional hours are given for training. There is no standard for training. Store managers are expected to coach and develop their team while receiving no support from upper management. There is no coaching and developing of store managers. Communication from the home office to the stores is horrendous. It is often time contradictory, late, and full of grammar errors. Communication should be a high priority it clearly is not. The company is extremely cliquish. The (former) Reebok employees do not want tenured managers to succeed. If you are not "in" with your senior DM or DM then your job is phenomenally more difficult. It does not matter how well you perform your job. You will be incentivized to hit certain goals but they are empty promises. My store has won several contests and the DM has never paid out the reward.