Pros
The CEO speaks to the entire company weekly about things he really believes in and tries to practice himself to make life in general better for everyone as well as improving the workplace culture and productivity. You'd be extremely lucky to find a workplace that cares more about values and culture and strives to live them out.
Cons
Isn't keeping up with salary increases over the past decade (at least in the tech sector). They're only comparing themselves to other companies in the region and WI doesn't have high living expenses, so they tend to have lower wages as well (though they have pretty good benefits). Now that COVID has made so much more work remote, they need to jump way up to compete even a little bit. Also, the IT team is almost 100% remote now, so it's much more difficult to build up close relationships than it was previously.