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      Too many “strategic” changes - Senior Sales Manager National Instruments Employee Review

      2.0
      Feb 11, 2021
      Senior sales manager
      Recommend
      CEO approval
      Business Outlook

      Pros

      Fantastic Culture and fun products to work with. Clear business benefits to customers.

      Cons

      Senior leadership doesn’t know the business deeply enough to create strategies to differentiate from competition.

      Explore other reviews about National Instruments

      5.0
      Jun 23, 2026
      Data and reporting analyst
      Recommend
      CEO approval
      Business Outlook

      Pros

      Great place to work, wonderful environment and people.

      Cons

      Teams were let go after they were purchased. I'm not sure how it is now.

      5.0
      Apr 13, 2026
      Principal software engineer
      Recommend
      CEO approval
      Business Outlook

      Pros

      The people and the culture! Mostly very helpful, smart, fun loving group of employees. NI hired a lot for culture fit and that made the day to day a lot of fun.

      Cons

      Company vision from the higher ups suffered greatly after the pandemic.

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