Headed for bankruptcy within 18-24 months. - Former C-level Executive Ocean Spray Employee Review

Ocean Spray is not just an iconic brand it is also an agricultural cooperative, owned by the multi-generational farmers who grow our cranberries – which means we have a different mission than your typical CPG company. To articulate our point of difference, a cross-functional team of employees recently worked through a collaborative process to develop our new company purpose: to “Ignite a passion for our cranberries around the world.” Working at Ocean Spray, each of us is a “Cranberry Grower” tasked with growing the business in our own unique way. Our purpose speaks to our history and our heritage as the growth engine for a small North American industry, as well as our bright future. This purpose is something every Ocean Spray employee can look to as we launch new products, develop new marketing campaigns, and introduce cranberries to new global markets. For example, we’re thrilled to once again be driving innovation in the juice aisle with the launch of Ocean Spray® PACt® Fruit Infusions. All of this supported with our iconic television ad campaign There are a lot of exciting things happening at Ocean Spray, and we have an amazing team of dedicated, passionate, and creative people working together (growers and employees) who are united behind fulfilling our shared purpose. If you read the post above, you might have questions about how Ocean Spray is doing. I can assure you that we are doing well with more than $2 billion in sales each year and profits at record levels. We are also providing returns to our grower-owners that support their farms, and that far exceed the amounts being paid to non-Ocean Spray growers. Throughout our 85-year history, we have evolved and continue to do so to meet the needs of our employees, growers, customers, and consumers. As that evolution continues, we recognize that some former employees may not agree with our direction or the changes we are making to stay competitive. That being said, we look forward to building our future and our next 85-years as Cranberry Growers.