Floundering Brand Undergoing an Identity Crisis with Poor Leadership - Designer Roots Canada Employee Review

1.0
Jul 12, 2025
Recommend
CEO approval
Business Outlook

Pros

Good discounts on product. Flexible WFO policy.

Cons

On the surface, Roots appears to be a great brand but then the curtain is pulled back. Absolutely no investment in upgrading equipment & infrastructure for at least a decade which results in significant employee frustration trying to complete basic tasks. Very uncompetitive compensation packages for the majority yet the largely MIA Creative Director is grossly overcompensated while contributing very little …..not great optics for the larger team struggling in the trenches due to overwork & outdated tools. Product collections consist of either the same ol’ basic fleece, or try to explore new categories dominated by other retailers. Sadly, the Roots versions fall short due to inferior fabrics & lack of detail yet prices are still premium. Too many voices & too little clear decision making results in confusion & chaos.

Explore other reviews about Roots Canada

5.0
Apr 10, 2024
Recommend
CEO approval
Business Outlook

Pros

Young staff. Cool brand with comfy clothes and employee discount.

Cons

No real cons. Not a forever job.

2.0
Feb 27, 2025
Recommend
CEO approval
Business Outlook

Pros

It's nothing special and you can get replaced quickly

Cons

Bad management. Terrible compunction. Stuck in one position for a while

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