5.0
Jan 24, 2022
Current employee
Chicago, IL
Recommend
CEO approval
Business Outlook
Pros
Low cost of sampling. If data were to be collected for the entire population, the cost will be quite high. ... Less time consuming in sampling. ... Scope of sampling is high. ... Accuracy of data is high. ... Organization of convenience. ... Intensive and exhaustive data. ... Suitable in limited resources. ...
Cons
Chances of bias. Difficulties in selecting truly a representative sample. Need for subject specific knowledge. changeability of sampling units. impossibility of sampling.