Initiative Reviews

Updated Jan 14, 2021

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3.7
69%
Recommend to a Friend
89%
Approve of CEO
Initiative CEO Mat Baxter (no image)
Mat Baxter
74 Ratings
Pros
  • "Great people, lively culture, and fosters innovation(in 22 reviews)

  • "Onboarding team makes sure you're acclimated to the work environment(in 20 reviews)

Cons
  • "Long hours, but probably in line with other agencies(in 52 reviews)

  • "Depending on the account, no work life balance and low pay(in 29 reviews)

More Pros and Cons
Pros & Cons are excerpts from user reviews. They are not authored by Glassdoor.
  1. "Great Company"

    5.0
    Former Employee - Quality Control Trainer in Atlanta, GA

    I worked at Initiative full-time for more than 3 years

    Pros

    Fast Advancement Opportunities and Training

    Cons

    Low Salary and Management Upward/Performance reviews for management not taken seriously

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  2. "Great company"

    5.0
    • Work/Life Balance
    • Culture & Values
    • Diversity & Inclusion
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Business Analyst Manager in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Initiative full-time for less than a year

    Pros

    I’m not like other agencies. Voted one of the best agencies to work for good reason. We are treated very well here.

    Cons

    No don’t have any cons.

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  3. "Great Place to work"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Diversity & Inclusion
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Manager in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at Initiative full-time for more than 3 years

    Pros

    Lots of opportunity for growth

    Cons

    I think the agency is really moving forward and progressing despite the pandemic, however raises and promotions are slow

  4. "Decent company"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Diversity & Inclusion
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Communication Designer 
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at Initiative full-time for more than a year

    Pros

    Great work events, plenty of free food after meetings, nice office space

    Cons

    Difficult to get anything done outside of what the managers ask. Not a lot of room to express new ideas.

  5. "good company culture"

    4.0
    Former Employee - Communications Designer in New York, NY

    I worked at Initiative full-time

    Pros

    fun office, free coffee and beer, a lot of fun events

    Cons

    the pay is horrible, at least for entry level

  6. "Good Starting Point"

    3.0
    • Work/Life Balance
    • Culture & Values
    • Diversity & Inclusion
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Data Analyst in New York, NY
    Recommends
    Positive Outlook
    No opinion of CEO

    I worked at Initiative full-time for less than a year

    Pros

    If you're gaining experience in marketing and advertising. Interested in working with clients and their demands. Enjoy working in high stress situations in waves

    Cons

    Didn't enjoy the high stress situations. Internal transfers require you to work at least a year. Pay is not usually negotiable. High turnover. Most people work 1 - 2 years and jump to other media agencies.

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  7. Helpful (1)

    "Boys Club"

    2.0
    Former Employee - Director in Los Angeles, CA
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at Initiative full-time

    Pros

    If you find the right team

    Cons

    Leadership is a boy's club

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  8. "Great people, no work life balance"

    3.0
    • Work/Life Balance
    • Culture & Values
    • Diversity & Inclusion
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Anonymous Employee 
    Doesn't Recommend
    Neutral Outlook
    Approves of CEO

    I have been working at Initiative full-time for more than a year

    Pros

    Some of the best people to work with in the industry, learning a ton and making a lot of connections

    Cons

    Depending on the account, no work life balance and low pay + no benefits

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  9. Helpful (1)

    "Great company"

    5.0
    • Work/Life Balance
    • Culture & Values
    • Diversity & Inclusion
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Senior Planner in Los Angeles, CA
    Recommends
    Positive Outlook
    No opinion of CEO

    I have been working at Initiative full-time for more than a year

    Pros

    Amy takes care of her people The work is exciting and challenging. You'll meet incredible people

    Cons

    Check work/life balance at the door

  10. "Depends on what team/account you’re on"

    2.0
    Former Employee - Senior Media Planner 
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at Initiative full-time

    Pros

    - Free food and perks - Learn a lot - Some great coworkers

    Cons

    - Upper management is disorganized. High turnover rate, too many directors and not enough junior people on the account, leading many to burn out and leave within six and twelve months. For anyone manager level or below, can feel expendable - toxic culture on account, lack of cooperation between teams/very political, making it difficult to do my job at times. management is aware but doesn’t do anything - “just get the job done” mentality

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