Un-reasonable expectations and again a lack of understanding of basic marketing principals. Very caught-up in buzz-word/catch-phrase marketing practices. Also lacking severely in competitive integrity - questionable job requests which basically can be interpreted as "long-term" borrowing of IP if you catch my drift. You will be forced to do things you might not want to do.
These people will spin you a story, tell you something amazing about their business and you will realize after it's too late that you've gotten yourself into a terrible, terrible predicament.
If you get nothing from this review - know that these people are micro-managers, extreme, extreme micro-managers.