Great(ish) brand, shame about the leadership
Pros
Fun brand, genuine energy Good office in solid location Some talented, passionate people in the team
Cons
Firstly, look at the ‘5 star reviews’ below… a lot are all posted within 24 hours of each other. That’s no coincidence - it tells you everything you need to know about how leadership operates here. The founders seem to run the business on vibes and vanity. Decisions get made because they want to, nor was there any sort of data or insight-led marketing strategy. For a business loudly chasing a $1 bn valuation, the strategic rigour you’d expect is nowhere to be seen. Culture is aggressively positive on the surface but it’s basically a clique with a brand attached. Disagree or not fit the mould and you’ll find out pretty quickly how thin that positivity actually is. Leadership is obsessed with their own public profiles yet somehow comes across as neither genuine nor particularly likeable in person, despite people literally employed to manage this. Overall, the gap between persona and reality is pretty significant
