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Either I’m the dumbest person at my agency or everybody i work with doesn’t understand measurement… last week we were discussing how Meta is saying test results aren’t “stat sig”. And that more $$ needed to be spent to get stat sig results… on a $200k campaign. It isn’t that they needed to increase the sample size but that the test just didn’t prove to drive the incremental lift needed to prove stat sig results. The variable tested wasn’t strong enough to drive lift at a high CI. Am I right?
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