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WordStream Reviews
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Full-timePart-timeApprove of CEO
Ralph J Folz
23 Ratings
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"Product Management"
StarStarStarStarStar- Work/Life Balance
- Culture & Values
- Career Opportunities
- Comp & Benefits
- Senior Management
RecommendsPositive OutlookApproves of CEOI worked at WordStream full-time (More than 3 years)
Pros
Autonomy, Transparency, Culture, People, Accessibility of executive team.
Cons
None come to mind.
Advice to Management
Keep fostering your culture and transparency as the company grows.
WordStream 2017-07-14 02:25 PDTHelpful (1)
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"Account Executive"
StarStarStarStarStar- Work/Life Balance
- Culture & Values
- Career Opportunities
- Comp & Benefits
- Senior Management
RecommendsPositive OutlookNo opinion of CEOI worked at WordStream full-time
Pros
Great upside on commission for top performers, product is great at what it does, sale is very numbers based and completely custom to the client. Plenty of strong sales leader to develop from.
Cons
The AdWords platform can be tricky to get up to speed on quickly.
WordStream 2017-03-14 13:40 PDT![WordStream Logo]()
"Great place to work"
StarStarStarStarStar- Work/Life Balance
- Culture & Values
- Career Opportunities
- Comp & Benefits
- Senior Management
RecommendsPositive OutlookApproves of CEOI worked at WordStream full-time
Pros
WordStream was a wonderful place to work. The culture was great, the people were great, and the leadership was great.
Cons
WordStream was small when I started and of course there were growing pains with the growth that the company was experiencing.
Advice to Management
Keep doing what you're doing
WordStream 2017-01-08 19:46 PST![WordStream Logo]()
"Great place to work"
StarStarStarStarStarRecommendsPositive OutlookApproves of CEOI have been working at WordStream full-time
Pros
Awesome sales team. all around great people to spend 40-50 hours a week with. Management is supportive and transparent.
Cons
Not a lot to be honest
Advice to Management
Keep doing what you're doing
WordStream 2016-12-14 09:57 PSTHelpful (3)
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"Good people, decent product but poor moral."
StarStarStarStarStar- Work/Life Balance
- Culture & Values
- Career Opportunities
- Comp & Benefits
- Senior Management
RecommendsNegative OutlookDisapproves of CEOPros
Great people, fun place to work.
Cons
Poor management. Depending on the department, career progression very much depends on who you know not what you know.
Advice to Management
With such a small company it should be easy to get everyone on the same page, but it's not happening. Feels very much like departments are competing against each other rather than working together. company Information should be shared more readily within the different departments.
WordStream 2016-09-23 08:32 PDTHelpful (3)
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"Account Executive"
StarStarStarStarStar- Work/Life Balance
- Culture & Values
- Career Opportunities
- Comp & Benefits
- Senior Management
RecommendsPositive OutlookApproves of CEOI have been working at WordStream full-time (Less than a year)
Pros
Bright people. Excellent product and the company is well respected in the market. Good mix of start up vibe and established company. Overall I like the people, product and direction of WordStream.
The best complement I can pay is I generally enjoy going to work.Cons
Comp is on the lower side. It takes a while to ramp up in this particular sales role. This expectation is not established during the interview process. Therefore full quota is difficult to start. The same seasoned reps make full quota every month however I like it enough to stick it out and build the pipeline to get there.
Considering the above you should be prepared for a potentially lean first year. However, I have turned down jobs that pay considerably more because it's a stimulating environment with long term potential.
In sales "trust based" vacation feels like don't take a vacation.Advice to Management
Need to find that sweet spot on units and revenue. More reps means less leads which makes the units portion more difficult. I do trust this will be addressed. Otherwise I like the overall direction and wouldn't hesitate to refer people to work here or employ the product.
WordStream 2015-12-14 19:40 PSTHelpful (3)
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"Great Company For Young People"
StarStarStarStarStar- Work/Life Balance
- Culture & Values
- Career Opportunities
- Comp & Benefits
- Senior Management
RecommendsNeutral OutlookI have been working at WordStream full-time
Pros
Good people and some good leadership
Lots of investment in employee happiness
Competitive payCons
At times can feel like being back in college (not necessarily a con depending on your preference)
Great advancement potential for jr candidates, not so much for people with experience
Too concerned with being "cool"WordStream 2015-12-15 10:21 PSTHelpful (1)
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"Anonymous"
StarStarStarStarStar- Work/Life Balance
- Culture & Values
- Career Opportunities
- Comp & Benefits
- Senior Management
RecommendsPositive OutlookApproves of CEOI have been working at WordStream (Less than a year)
Pros
Mid-sized company with a startup feel. Lots of transparency, great location right near the Prudential center.
Cons
Not many complaints aside from pay being on the lower side at least for my specific role, and depending on your manager growth can feel difficult to achieve.
Advice to Management
Keep culture as a priority, create more growth incentives.
WordStream 2015-12-07 08:55 PSTHelpful (5)
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"Great company overall, but not a good product or sales comp"
StarStarStarStarStar- Work/Life Balance
- Culture & Values
- Career Opportunities
- Comp & Benefits
- Senior Management
Doesn't RecommendPositive OutlookApproves of CEOI worked at WordStream full-time (Less than a year)
Pros
I worked at WordStream for close to a year.
The company culture was really good. The people were great to work with.
The marketing WordStream does is very good (as it should be since they sell marketing software). A lot of reps complain about the leads but I think that's ridiculous. They're not all great leads but overall I think there's a great flow and reps shouldn't feel so entitled, expecting a ton of low-hanging-fruit leads.
The sales cycle is really fast so you get a lot of experiencing demoing the software and closing quick. It's awesome to set up a call with a prospect and close the deal in the same day, right on the demo.
The CEO is smart and open with the company. We had monthly meetings where he went over numbers (like lead volume, sales, and churn) and gave us updates on major company initiatives.
We had fun company outings too, like a cruise in Boston harbor and renting out the Boston aquarium.Cons
You DO NOT get paid on everything you close. This is easily the worst thing about doing sales at WordStream, and they will not tell you this in the interview. I very specifically asked how the compensation plan works in my interview and this particular detail was left out of the explanation. The reality is you need to hit a percentage of your revenue and unit goal to get paid any commission. A lot of reps saw nothing month over month. That doesn't seem right to me.
The product is decent for people that have absolutely no clue what they're doing with AdWords but overall it's not very good. If a friend were trying to do AdWords for his business, I would recommend he either read a book on the subject or hire an agency before buying WordStream's software to help.Advice to Management
Change the compensation plan for sales reps or at least be candid in the interviews. Keep working on the product but don't worry so much about being just OK in a lot of areas. Focus on being really good in one or two.
WordStream 2015-10-25 16:57 PDTHelpful (4)
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"Great Company, Low Pay"
StarStarStarStarStar- Work/Life Balance
- Culture & Values
- Career Opportunities
- Comp & Benefits
- Senior Management
RecommendsNeutral OutlookDisapproves of CEOI have been working at WordStream full-time (More than 3 years)
Pros
Many positives. Highly intelligent employees, recognized world-wide for thought leadership, work with google, microsoft, facebook. Incredible exposure to paid search marketing. Well funded, rapid growth, this is the tip of the iceberg.
Cons
Been here for several years and seen the company grow and change. I've been through highs and lows and seen a lot. This is an amazing place to be, but only if they can figure out the compensation model. Certain departments are paid very well, others are dramatically lower than market value. It's causing top talent to leave, and more turnover is coming unless it's sorted out quickly. Management level is almost unanimously underpaid. It's unfortunate because there are so many other positives that could take up an entire book...
Advice to Management
Proactively retain your top talent or it will go by the wayside. Much of which can't be replaced.
WordStream 2015-10-26 18:27 PDT
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