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As part of our transformation to become more consumer-centric, agile and efficient, we are happy to announce that a new BIC Shared Service Center has opened in Sofia, Bulgaria. Consolidating our administrative activities in Europe, the new (and beautiful) office will host approximately 200 team members who will help propel our operational excellence and achieve sustainable growth. For anyone interested in joining #TeamBIC in Sofia, email Jobs.Sofia@bicworld.com. #BIC
We announced the launch of the BIC- Iprova Invention Lab, the latest step to modernize our innovation process and continue delivering essential #SimplyIconic products that meet consumers' changing needs. We're excited to be working with Iprova. Their data-driven approach will enhance our existing R&D capabilities as we work to create inventions faster, more efficiently and with greater agility.
More than ever, men and women want unisex personal care products and thanks to the new Us. grooming line, they are now more accessible than ever. The full lineup of razors, shave cream, body lotion and face lotion offers a high-quality head-to-toe grooming experience for everyone, every body and every budget. Us. is now available online and at fantastic retailers throughout the United States.
Consumers around the world trust BIC lighters as the worldwide leader for safety, quality and reliability. That leadership position is expanding as BIC moves to acquire Djeep, a French-based manufacturer whose lighters are popular worldwide for custom designs due to their unique shape and large tank size. Acquiring Djeep will allow BIC to provide consumers with additional options for creative designs and personalization while maintaining our commitment to safety and quality. Read more about the deal below.
We couldn't be more excited to be the new official razor of USA Swimming! Through our "Game On" campaign with gold medalist swimmers Katie Ledecky and Simone Manuel, both fans of the new Soleil Sensitive Advanced razor, we look forward to spreading a message of positivity, and to celebrating the confidence and fierce competitive edge inside all women.
We're proud to be recognized alongside global technology leaders as one of Merca2.0's most innovative companies in Latin America. At BIC, innovation is part of our DNA. We manufacture sustainable, quality products for consumers every day, using one-of-a-kind technology in the region -- and we look forward to continuing that work worldwide.
From donating funds from sales of our special edition 4-Color Pens to producing face masks for healthcare workers, our team is continuing to contribute to the fight against #COVID19. Thank you to Tous-Pour-Tous for including us in your roundup of the French business community's efforts in these challenging times and thank you to all the front line workers for everything you do.
At BIC, we invite you to express yourself any way you wish. Now, you have the opportunity to join us in spreading positivity by using your imagination and helping our #BIC4ColorGarden grow. Continuing through July 1, 2020 in the U.S., you can post hand-drawn flowers on social media using #BIC4ColorGarden. For each flower drawing posted on Instagram using the hashtag, we will donate $1 to the Kids In Need Foundation, with a maximum donation of up to $50,000. Learn more and start sharing your flowers today!
If you’re in the U.S., now you can recycle your used pens, markers and other stationery items for free! We’re excited to share that we’ve expanded our partnership with TerraCycle to the U.S. to offer a free and easy way to recycle fully-used stationery products through the BIC Stationery Recycling Program. Participants can also earn points to help a school or charitable organization of their choice. Learn more at TerraCycle’s website, then join us as we recycle the “write” way.
We know that as a global organization, BIC has the opportunity and responsibility to make a meaningful contribution to people's lives. That's why we're taking action to help in the fight against COVID-19. From manufacturing personal protective equipment for healthcare workers to donating pens, coloring products and razors to NGOs caring for society's most vulnerable citizens, BIC will continue to be a reliable resource for our communities' biggest heroes.
