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Facing pressure from the U.S. government, Facebook needed to enact changes to prevent discriminatory advertising practices on its system. Advertisers will no longer have some tools for targeting or blacklisting certain audiences. How will advertisers react? Read more from Centro’s Amy Rumpler in MarTechAdvisor: http://glassdoor.com/slink.htm?key=vMPBi
"During the employee lifecycle there comes a point where it’s time to move on—whether that’s to a new challenge within your current role, a new role within (or out of) your current company, or a totally new career change—is completely up to you. Too often, those discovery conversations are external interviews, versus networking within a current company. How great would it be if you could take a leap or make a career change, without the added risk of starting with a new team or company that doesn’t know your added value? When employees focus on self-improvement, companies succeed." Read more from Centro's Elles Skony: http://glassdoor.com/slink.htm?key=vMvEs
“If brands are interested in bringing marketing/advertising capabilities in-house, should agencies be fearful? I don’t get that sense, based on attending the Association of National Advertisers In-House Agency Conference recently. The development of in-house agencies is certainly a challenge for the traditional agency business. But this model won’t work for every single brand in the world. And if it does, there are still ways that agencies can work with those brands.” Read more from Centro’s Genny Drennen in MediaPost: http://glassdoor.com/slink.htm?key=vM5Y6
“There is a widespread practice in this industry which puts advertisers at risk: resellers acquiring inventory from other resellers. With such an overly complex supply chain, it is difficult or even impossible to verify the legitimacy of supply. When publishers tolerate this practice, they may unwittingly give their seal of approval to fraudulent supply via their ads.txt files.” Second-hand inventory is a plague in the industry. Find out what it is, how it happens and how to stop it. Read more from Centro’s Ian Trider in AdExchanger. http://glassdoor.com/slink.htm?key=vMnKm
“Audience extension was predicated on publishers offering a deep understanding of audiences, and so could easily find any type of customer not only on their owned and operated sites, but on other sites. The model today includes multiple tactics and channels including mobile sites and apps, video inventory, real-time bidding (RTB), and private marketplaces (PMPs)… But to truly “level up” their audience extension game and diversify monetization strategy in an organized fashion, I recommend these strategies for publishers.” Read more about audience extension trategies from Centro’s John Hyland in EContent: http://glassdoor.com/slink.htm?key=vMXi1.
What does it take to market and sell technology? Centro’s Katie Risch provides insight on how the company launched its software, Basis, and gained adoption among agencies. She discusses the importance of personalization and customer education in introducing your product to customers and getting them to sign on. Read more of her interview in SalesTechStar. http://glassdoor.com/slink.htm?key=vMCjo
Centro announced enhanced programmatic advertising capabilities for native and digital audio that push marketers toward complete automation for all media buying and execution. Centro’s Basis is a digital media platform that facilitates planning, activation, reporting and billing reconciliation for all channels, ad units and buying tactics through a single interface. New platform integrations give advertisers access to more global ad opportunities—with reliable and long-standing supply partners for native (including Google Ad Manager, Nativo, Rubicon Project, Smaato, Verizon Media) and digital audio (including iHeartMedia, Targetspot, and TuneIn). Read more: http://glassdoor.com/slink.htm?key=vMAhl
"Marketers know they need to be active on social media, but what exactly does that mean? Sure, it’s important to engage with your audiences and comment when discussions arise, but there are customer conversion opportunities you may be missing if you’re not utilizing the power of social media ads. You can’t just slap an ad on the Internet and call it ‘good.’ There are best (and worst) practices that can bolster sales or ruin reputation." Read more from Centro's Amy Rumpler: http://glassdoor.com/slink.htm?key=vMAep
Centro announced that more than 4,000 professionals participated in its 2018 education events. Centro Institute provides digital media and advertising education to planners, buyers, directors and executives. It fits the needs of various experience levels so that marketing organizations can ramp up their teams quickly or augment their capabilities. The event schedule has been significantly expanded in 2019 to meet demand, with sessions such as conferences, workshops, and webinars that accommodate both Centro clients and the general public. Read more: http://glassdoor.com/slink.htm?key=vMalH
What is ads.txt and how does it protect advertisers and publishers? Centro's Ian Trider offers some insight. Read more in The Drum: http://glassdoor.com/slink.htm?key=vQZuH
