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"Centro announced an integration with Sharethrough to give marketers more programmatic buying capabilities of native ads. The Sharethrough Exchange is the largest programmatic ad exchange in the ad tech ecosystem, transacting 8 billion impressions each month, with three-quarters of those on mobile devices. Centro’s Basis is the only demand-side platform (DSP) in market to pull in real-time bidding (RTB), direct, search and social advertising into one unified campaign planning and buying platform." Read more here: http://glassdoor.com/slink.htm?key=vQyoK
How is Centro helping media strategists and marketers? Read more: http://glassdoor.com/slink.htm?key=vQ0hD.
Centro announced that it has attained the No. 1 position in the latest Pixalate Video Seller Trust Index (VSTI) in the U.S. The Centro Brand Exchange achieved the recognition because of high grades on traffic quality and video player size. Read more: http://glassdoor.com/slink.htm?key=vQc3a
As automation and programmatic capabilities continue to make advancements in the industry, how does our CEO, Shawn Riegsecker, envision the role of the digital strategist evolving? Read his thoughts in MediaPost: http://glassdoor.com/slink.htm?key=vQcLr
Centro announced the rebranding of its self-serve platform to ‘Basis.’ Basis is a SaaS solution that boosts team and campaign performance by seamlessly unifying digital media planning, buying and optimization across all programmatic and publisher-direct advertising. Agencies and marketers are projected to transact more than $500 million in digital media through Basis in 2017. It is the industry’s first all-in-one media system that fully integrates programmatic advertising and direct-to-publisher media buying and execution inside of one platform. Read more here: http://glassdoor.com/slink.htm?key=vQ4tg.
Centro’s Ian Trider is part of the IAB group that’s creating this solution to fight domain spoofing. Read it in AdExchanger. http://glassdoor.com/slink.htm?key=vQFfs
"Centro has updated its platform so media planners can manage direct-sold campaigns and programmatic ones in one place." http://glassdoor.com/slink.htm?key=vQBGO
Read more in MediaPost from Centro's Jessica Burget about choosing a header bidding partner: http://glassdoor.com/slink.htm?key=vQvMX.
Read about how Centro is supporting Unearth The World in its mission to elevate social consciousness: http://glassdoor.com/slink.htm?key=vQ5NH.
Read the latest Digital Innovations Awesome List, a round-up of articles & industry reports you might have missed: http://glassdoor.com/slink.htm?key=vQnqp
