Check out your Company Bowl for anonymous work chats.
"At Centro, we enacted a new policy this week where we are making Election Day in the U.S. and Canada a national holiday going forward. For all national election days, our employees are getting a half-day paid time-off so they have the requisite time, space and freedom to vote." Read more on Centro's blog: http://glassdoor.com/slink.htm?key=vQqUH
“Knowing how to execute a programmatic-driven campaign isn’t a requirement for a career in the ad tech ecosystem. But it helps a lot, whether you end up running campaigns or supporting the people who do. Here’s a lesson plan to help people on their professional path toward programmatic advertising.” Read more from Centro's Steve Monti in MediaPost: http://glassdoor.com/slink.htm?key=vQxg1
"Centro announced the availability of proprietary audience data targeting segments. Interest Segments by Centro targets consumers based on past digital content consumption within an appropriate relevant period of time about relevant topics — giving advertisers a comprehensive view of customer’s interests, life stages and personalities." Read our press release: http://glassdoor.com/slink.htm?key=vQxXL
"This month’s topic: blockchain. We talked to Ben Bring, Centro’s VP of client services, for the break down." http://glassdoor.com/slink.htm?key=vQQTZ
"Centro announced that it has been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report for Summer 2018. In each of G2 Crowd’s quarterly DSP reports from the past year, Basis, Centro’s digital media platform, received the highest G2 score in this category. A leading business software review platform, G2 Crowd regularly evaluates programmatic advertising technology systems using customer reviews and feedback. Read more: http://glassdoor.com/slink.htm?key=vQQda
“As programmatic media becomes an industry mainstay, more marketers want to engage with programmatic through a self-service model utilizing their own staff to operate demand-side platforms (DSPs). Organizations wanting to try programmatic advertising on their own can review these four pillars to assess overall readiness.” Read more in MediaPost: http://glassdoor.com/slink.htm?key=vQIwH
"Every company has unique digital marking projects. Budgeting and planning for online advertising costs will depend on your industry, company size, and overarching business goals. While company goals may differ, Centro can offer you a tested framework to create the optimum marketing budget for your business. Develop your plan, and consider your priorities, marketing channels—and even the average advertising cost of your competitors." Read more on our blog: http://glassdoor.com/slink.htm?key=vQIAy
“Ads.txt is sort of the store directory. It’s Rolex saying here are the authorized places to buy a Rolex. But the [authorized] store could be selling fake Rolexes on the side. Ads.cert is the certificate of authenticity traceable back to the manufacturer,” said Ian Trider, director of RTB platform operations at Centro and member of the IAB Tech Lab’s OpenRTB working group. Read more in Digiday: http://glassdoor.com/slink.htm?key=vQms6
"There’s a lot of noise out there, and as more marketers continue to adopt programmatic advertising, we will try to clear the air. Which brings us here—about to shed light on a few of the grey areas within the complex digital ad world we all know and love. Let’s bust some myths!" Read more on our blog: http://glassdoor.com/slink.htm?key=vQG2L
"A decade after agencies established independent “trading desks” and/or separate programmatic media-buying teams, most agencies have integrated their programmatic and direct media-buying teams -- either explicitly or implicitly -- according to media-buying strategists at U.S. agencies surveyed last month by Forrester Research for media-buying technology platform Centro." Read more in MediaPost: http://glassdoor.com/slink.htm?key=vQ1rl
