Company Updates

Our friends at Emarsys recently stopped by for our partner series, The Rising Tide. Leading up to the event, we chatted with Courtney Shaffer Lovold, Director of Client Services, on all things email marketing. Check out the interview here: http://glassdoor.com/slink.htm?key=vMaaF

The good people at Movable Ink highlight the 3 must attend events in 2019: BrightWave’s EiQ, Oracle MCX, and Adobe Summit http://glassdoor.com/slink.htm?key=vMaa9 #Marketing #Leaders #Events

[BREAKING] FTC Completes Review of CAN-SPAM Rule http://glassdoor.com/slink.htm?key=vMaaP Analysis from BrightWave forthcoming but #CANSPAM will stand as is.
"The Federal Trade Commission announced today that it has completed its first review of the CAN-SPAM Rule, which establishes requirements for commercial email messages and gives recipients the right to opt out of receiving them. The Commission voted to keep the Rule with no changes.

The Rule requires that a commercial email contain accurate header and subject lines, identify itself as an advertisement, include a valid physical address, and offer recipients a way to opt out of future messages."

BrightWave has been advising businesses, legal counsels and marketers on CAN-SPAM since it became a law on January 1, 2004. Need to revisit CAN-SPAM Act's requirements? Go way back with our CEO Simms Jenkins http://glassdoor.com/slink.htm?key=vMaad

In just 30 days, we’re hosting 400+ digital marketers at the best day in email. If you haven't bought your EiQ ticket yet, here's our 8 highlights from last year's event to help motivate you: http://glassdoor.com/slink.htm?key=vMaav

The deadline for EiQ award nominations has been extended to this Friday, February 8. Brag on your favorite #emailgeek now and they could win a lifetime pass to EiQ: http://glassdoor.com/slink.htm?key=vQZu0

The Patriots may be Super Bowl LIII winner but the super bowl marketing channel winners remains #Email. Here's a refresher why from CEO Simms Jenkins over on Forbes http://glassdoor.com/slink.htm?key=vQZuc #SBLIII

Today is the last day to nominate an all-star email marketer for The Maverick or The Whiz award! The winners will receive a lifetime pass to EiQ, so get your submissions in ASAP: http://glassdoor.com/slink.htm?key=vQZul

EiQ leading off the list & we concur on this summary: "Since their first EiQ conference in 2017, email agency BrightWave has built a reputation for focusing on the cutting-edge in email marketing.

Topics are typically wide-ranging and diverse. Past conferences have included sessions on customer data, email production hacks, gender in email marketing, strategies for journey-focused campaigns, and information on using channels beyond the inbox.

The goal of EiQ is on the progressive and unique topics that matter most." http://glassdoor.com/slink.htm?key=vQoTu

Thanks to Livable Buckhead for featuring BrightWave for working remotely the next 3 days to help with Super Bowl LIII traffic: http://glassdoor.com/slink.htm?key=vQoTH

Not only is the biggest day in football happening in Atlanta this year, so is the biggest day in email. On March 14, join us in the email capital of The South to hear from Jami Schwartz, Mark Talley, Amanda Ellwanger, Brian Schmidt, Ana Warner, Matt Helbig and other leading speakers: http://glassdoor.com/slink.htm?key=vQoTR