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Culture Keepers: The vital call for marketing strategy evolution in healthcare Grey has been helping its clients speak the language of culture for decades. Cultural insights overlaid with behavior have driven Famously Effective Ideas for our clients, solved business challenges and changed the perception of brands and categories.
Pharma Do You Feel Me? The Vital Role of Empathy in Health & Wellness From traditional pharma to beauty, an increasingly intuitive H&W focus across industries, meeting the consumer where they are and making them feel heard, is more imperative than ever. Grey agency leaders who are reinventing impactful social media and marketing talk strategies and best practices for engaging outreach in today’s landscape. Featuring Grey's Yolanda Haynesworth, Ankit Vahia, Tim Jones and client Tony Ezell.
Self-Health and Self-Help: at home diagnostics are the future of healthcare and marketers need to treat it as such. Grey’s Ankit Vahia, PhD discusses the growth of the home care and testing market, and it’s irreversible impact on healthcare as a whole.
Behind the Fresh Lens Associate Creative Director Grey Group Ben Howard and Chief Communications Officer Procter & Gamble’s Damon Jones go behind the scenes of the Widen the Screen film. They share thoughts and feelings about being a part of this effort to empower Black creators to tell their truths. Howard said “We had a majority Black cast and crew. This made for a powerful and electrified dynamic.”
The Advertising Club’s International ANDY Awards celebrates the ideas, craft, innovation and brave thinking pushing our industry forward. Grey NY won two in the IDEA category for “Unboxing” (States United Against Gun Violence) and “Trapped in Advertising” (Pringles). Grey Thailand won in the IDEA category for “Concentration” (Line BK) and in the CRAFT category for “6 Takes of Drama” (Kulov Vodka). For the entire list of winners please see blow: https://www.andyawards.com/wp-content/uploads/2021/04/Winners-List.pdf
How Our Industry Can Better Support Women In The Workplace
Super Bowl Advertisers Gravitate to Humor in a Hard Time
Advertising, are you too late when it comes to diversity and inclusion?
Effective oncology marketing in the post-covid world will be defined by our ability to address some key behavioral heuristics.
