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MicroMass senior behaviorist, Meredith Terry offered her thoughts as to why pharma marketers should incorporate behavioral science. http://glassdoor.com/slink.htm?key=vQzz3
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<b>Check out our new website. </b><br>Learn more about how MicroMass uses a specialized approach to change patient and provider behavior. For nearly 25 years, we have applied evidence-based techniques from health psychology and behavioral science to change behavior and drive real-world results for our clients. http://glassdoor.com/slink.htm?key=vQNVh
<b>MicroMass Employee Honored with PharmaVOICE 100 Recognition</b> <p> http://glassdoor.com/slink.htm?key=vQR8l </p><p> Amber Eaton, VP, Group Account Director of MicroMass Communications, Inc. was named as one of PharmaVOICE 100 recipients.</p>
<b>MicroMass Presents Workshop at Patient Summit Europe</b> <p> http://glassdoor.com/slink.htm?key=vQR89 </p><p> Jessica Brueggeman, EVP, Health Behavior Group at MicroMass and Jo Fearnhead-Wymbs, Patient Engagement Director at Ashfield Healthcare Communications facilitated the workshop, Applying Behavioral Science: The Key to Improving Patient Outcomes and Brand Performance.</p>
<b>Treating the Whole Patient: A More Compelling Approach to Product Development</b> <p> http://glassdoor.com/slink.htm?key=vQR8P </p><p> Instead of focusing only on your product, consider the impact if your product was studied in tandem with an intervention that addresses whole patient needs. By taking this approach, you’re formulating a plan to differentiate your company and help your brand standout even in a competitive environment.</p>
<b>MicroMass Named Top 100 Healthcare Agency</b> <p> http://glassdoor.com/slink.htm?key=vQR8v </p><p> MicroMass was recognized as a top 100 healthcare marketing agency by MM&M. This was the 11th year in a row that MicroMass has been recognized as a leader among healthcare agencies.</p>
<b>Strengthening the Connection Between Providers, Patients, and Brands</b> <p> http://glassdoor.com/slink.htm?key=vQR85 </p><p> Traditional message-based approaches look at the patient-provider dialogue from the outside, and they tell providers what to say about your brand to patients. Consider the impact if you were to look at the dialogue from the inside, which provides an opportunity for providers to build skills to enhance the conversation.</p>