Check out your Company Bowl for anonymous work chats.
<b>MicroMass: Key Sponsor at MM&M Transforming Healthcare Conference</b> <p> http://glassdoor.com/slink.htm?key=vQR8n </p><p> As part of the sponsorship, MicroMass led the closing panel discussion of the conference. The panel, Influencing Patient-Provider Behavior: Is Digital Health the Answer?, explored evidence-based and patient-centric approaches to healthcare. It also discussed how pharma continues to produce innovation with key partners to influence patient behavior, track health, and direct care.</p>
<b>2017 Agency Profile: Addressing Whole Patient Needs</b> <p> http://glassdoor.com/slink.htm?key=vQR8X </p><p> Learn more about MicroMass in the 2017 Med Ad News agency issue. MicroMass is profiled along with the other top healthcare pharmaceutical agencies.</p>
<b>Improving Outcomes Start Before Drug Launch</b> <p> http://glassdoor.com/slink.htm?key=vQR8A </p><p> The goal in a prelaunch environment is to shape the market to be more receptive for a new treatment. The focus is to build awareness of disease information and clinical data while trying to change providers’ attitudes. However, this approach often falls short of the potential to shape providers’ perceptions and address their knowledge and skills—aspects that are more likely to actually change behavior.</p>
<b>MM&M Ebook: Behavioral Science for Healthcare Marketers</b> <p> http://glassdoor.com/slink.htm?key=vQRT3 </p><p> Information-based approaches fall short of driving lasting changes in patient and provider behavior. In fact, research shows that information-based approaches are only effective 10% to 30% of the time. That’s why MicroMass applies a highly specialized approach using evidence-based strategies from health psychology and behavior science.</p>
<b>MicroMass Communications, Inc. Joins Ashfield</b> <p> http://glassdoor.com/slink.htm?key=vQR8B </p><p> UDG Healthcare plc announced the acquisition of MicroMass Communications, a US-based healthcare communications agency specializing in behavioral change.</p>
<b>MicroMass' Client Wins Marketer of the Year</b> <p> http://glassdoor.com/slink.htm?key=vQRTZ </p><p> Arpan Shah of Lexicon Pharmaceuticals, Inc. won Marketer of the Year at the 9th annual PM360 Trailblazer Awards held in New York City on Thursday night. Shah realized that the traditional pharma approach was not enough to make an impact in the Carcinoid Syndrome (CS) community. It failed to address patient challenges. Arpan committed to doing more for CS patients.</p>
<b>Patient-Provider Dialogue: Your Brand Depends On It</b> <p> http://glassdoor.com/slink.htm?key=vQRTb </p><p> The most important conversation a patient has is with his or her provider. And when gaps occur in the treatment discussion, your brand may be missing an opportunity to reach its full potential. To fully recognize the gaps and opportunities regarding patient-provider dialogue, let’s look at the conversation from the perspective of both, the patient and provider.</p>
http://glassdoor.com/slink.htm?key=vQ59X
http://glassdoor.com/slink.htm?key=vQ59C
http://glassdoor.com/slink.htm?key=vQ59A
