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With AI becoming an increasingly prominent topic across various industries, there's a natural inclination to explore it as it matures. Integrating ChatGPT, Claude, and Midjourney into a design process can revolutionize how we, as designers, work, offering increased efficiency, diversity of ideas, and the ability to adapt and iterate quickly, but we need to use these tools judiciously and in conjunction with human creativity and judgment.
VGX Inovio approached us with an idea to revolutionize DNA Vaccine Delivery Automation Devices by streamlining and automating the process through human-centered design. Using Psycho-Aesthetics, our team conducted extensive research to assess the technology, workflows, and user insights necessary to simplify and automate the DNA Vaccine Delivery process for VGX Inovio.
Ravi Sawhney, Founder, and CEO of RKS Design, had the invaluable experience of designing and developing the world's first animatronic toy, Teddy Ruxpin. In this three-video series, Ravi takes us on the journey of his experience designing Teddy Ruxpin, how the design of Teddy Ruxpin contributed to the idea of synthesizing technology, and how design should always be human-centered. Video 1: Designing The World's Most Famous Toy Join Ravi as he takes us on a behind-the-scenes tour of the meticulous process that birthed a teddy bear like no other. Discover why innovation often thrives on the amalgamation of diverse technologies, creating revolutionary user experiences that defy convention. Video 2: The Impact of Teddy Ruxpin on Synthesizing Technology Ravi shares how the creation of Teddy Ruxpin challenged conventional norms by synthesizing technology in product development. Learn how merging different tech components led to groundbreaking experiences that bridge the gap between innovation and human connection. Video 3: Making Technology Human Through Teddy Ruxpin Witness how Teddy Ruxpin transcended the boundaries of ordinary toys, bringing life to inanimate objects. Ravi sheds light on how this endeavor propelled advancements in human-centered technology interaction. Today, it's not just about pure technology; it's about enriching the human experience. Because at its core, design is about how it makes you feel when you engage with the world.
Zyliss asked us to design a suite of kitchen gadgets that elevated the human experience. From the iconic salad spinner to the cheese grater to a can opener that has 32,000 positive reviews on Amazon, our designs led to moments of truth and virtual adoption.
At RKS, we're proud to share a three-part video series that unveils invaluable lessons learned from our groundbreaking research endeavors. These insights have not only revolutionized our approach to problem-solving but have also set new benchmarks for inclusive innovation. Here's a sneak peek into what you can expect: Lesson 1: The Power of Inclusion in Design Thinking Witness firsthand how our diverse team of experts united to combat global water shortages. In collaboration with Unilever, we took on the challenge of revolutionizing water usage in the laundry industry. By harnessing the power of scientists, marketeers, engineers, and factory workers, we crafted a groundbreaking solution. Discover the impact of inclusion in innovation by watching the video below! Lesson 2: It’s One Thing to Have Empathy It’s Another to Walk in Someone’s Shoes Embark on a journey with our ethnographic research team as they explore the Middle East and North Africa (MENA) region. By immersing themselves in the local culture, they gained deep insights into the delicate balance between live soccer matches and hourly calls to prayer. Lesson 3: It’s Not How the Design Makes You Feel; It’s How It Makes You Feel About Yourself Our research has unveiled the profound influence a design can have on one's perception of self. It's not just about how the design makes you feel; it's about how it makes you feel about yourself.
Baby Barista came to us with a blank sheet of paper but with an idea to change how parents feed their babies. Applying our engineering and industrial design expertise, we developed the Baby Barista device and app, a simplified and safer baby formula making process. Integrating hardware and software, we were able to create a device that creates the perfect baby bottle at the perfect temperature in less than 30 seconds. Baby Barista offers the capability of connecting with a mobile app that allows remote bottle preparation, tracking feeding, and supply purchasing.
At RKS Design, we're more than just a company - we're a community of passionate creatives who love what we do. Check out our latest blog post to learn more about our work, our values, and our culture.
At RKS Design, we are proud of our decades long collaboration with clients like Zyliss, marked by a joint pursuit of innovation in creating ergonomic and user-friendly kitchen tools. In the second part of our collaboration series, Lance Hussey, Creative Director at RKS Design, takes us through the meticulous design process that goes into bringing these masterpieces to life. Discover the seamless fusion of aesthetics, functionality, and sustainability that defines our partnership with Zyliss. #designthinking #collaboration #Zyliss #RKSDesign
Our multi-decade product design collaboration with Zyliss has resulted in an award-winning product design and development strategy. We have partnered with this innovative company to deliver exceptional solutions that have revolutionized the industry. Together, RKS Design and Zyliss have combined our expertise in product design and development to create a seamless blend of functionality, aesthetics, and user experience. This fruitful collaboration has been built on a foundation of trust, creativity, and a shared passion for excellence in design. In this video and the next, you'll hear about the evolution of our partnership and the remarkable designs that have emerged from this dynamic collaboration. Our journey with Zyliss spans decades, and throughout this time, we have shared our experiences, challenges, and successes in product design and development. From ideation to realization, our firm has worked hand-in-hand with the talented team at Zyliss, fostering an environment that promotes innovation, efficiency, and sustainability. Together, we have set new standards for products.
At RKS Design, we believe that sharing our stories is just as important as sharing our work. In this video, our Director of Product Development, John, shares his journey towards becoming an engineer and his insights into the industry. We hope this video inspires the next generation of engineers to pursue their dreams. #engineering #design #careerstory
