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In today’s competitive market, defining your product feature set is more important than ever. Learn how to identify feature-set opportunity zones with this guide...
Some thoughts on our recent Glassdoor notice We are a human-centered collaborative, and open team, with high respect for diversity of views, cultures, and perspectives. Some members of our team have been with our firm for over 20 years, and others have joined as recently as this year. We recently noticed that Glassdoor placed a misleading notice on our profile. This type of notice raises questions with current team members and future team members, so we felt compelled to share our perspective on this notice. It is our belief that this notice has taken the form of well-strategized and false reviews written for the purposes of reducing our rating and flagging positive reviews as false . We are actively trying to work with Glassdoor to remove the notice and we fail to understand their process and poor response to companies that are being subjected to this type of flagging. Until the time comes when this notice is removed as something we can’t control, we will respond to falsehood with accuracy.
Our Creative Director, Lance Hussey, and his team use Psycho-Aesthetics to create a holistic experience that engages users from the first moment of awareness to hero evangelism.
RKS strategist, Alex Mac Levine, hosted an Innovation Strategy Workshop at the University of California, Los Angeles, Anderson Business School last Thursday. If you happened to be a part of the workshop, let us know the ideas that impacted you!
RKS EVP Ben Azzam will be a juror at The One Show’s 2023 annual advertising and design awards, celebrating their 50th year. Ben will review submissions for the IP & Product Design category. “I’m excited and honored to be selected as one of the jurors representing RKS and join an impressive jury team to identify the best in the category.” Congrats, Ben!
The 17th Volume of our monthly newsletter, the designer, is out! Dive into the designer for your monthly dose of the latest design inspiration, innovation insights, and industry news. Don’t miss out!
How did the RKS Guitar become a never-ending story? We recently sat down with our CEO and Founder, Ravi Sawhney, to gain insight into the legacy of RKS Guitars. The RKS Guitar was the first sustainable electric guitar and remains a favorite of some of the world’s top musicians. Products like the RKS Guitar serve our clients and continue to compel us to innovate, push the limits of enduring design, and create products that are loved worldwide. #innovation #design #humancentered #creativity #careers #digital #machinelearning
Watch our creative director, Lance, talk about the uniqueness of our #research, #strategy, #uiux, #industrialdesign, and #productdevelopment for The Nuance Composite Syringe; a perfect example of how in design, you don’t have to go after the obvious. #innovation #design #humancentered #creativity #careers #digital #management
In design, you don’t have to go after the obvious. Our design and #development of the Nuance Composite Syringe is a perfect example of introducing human-centered design into a legacy product category. RKS Design and Discus Dental (acquired by Philips) collaborated to create an innovative composite syringe by #benchmarking and defining a #strategy to outperform existing products. Utilizing our Human-Centered Pyscho- Aesthetics methodology, we were able to identify critical #touchpoints and #improvements, bringing value to the user experience. The key #innovations included an ergonomic handle, color-coded graphics, and hinged caps. This #awardwinning system of composite syringes created strong patents in the category and enabled Discus Dental to deliver a better user experience for its customers. In a three-part LinkedIn series, we’ll reveal more about the #product, the #process, and our #design choices.
From pottery to industrial design to experience design, RKS Founder and CEO Ravi Sawhney talks about his path to finding his passion.
