Barn & Willow interview questions

Our marketing interview process starts with a telephonic interview to understand high level fit and skill sets. If there's a fit, then we bring the candidate on-site for an in-person interview with the founder, head of marketing and design/front end. At the on-site interview we try to determine the candidate's in-depth knowledge and experience with digital marketing, content marketing through past projects, companies, culture fit, communication skills etc. If there is a fit, then we offer a short marketing campaign test mainly trying to understand the candidates approach and though process with building content, specifically around content marketing for brands. This campaign is a standard one handed out to candidates that make it to this level and by no means used for getting a project done for free. I doubt any company does that. As a startup, the cost of a bad hire is very crucial for us, hence with our interview process we try to reduce margin of error and not only understand the fit from a skill sets perspective but also overall approach to brand marketing, attitude, culture fit, appetite for passion etc,