Including full project scope:
Objective
We are excited to move you forward a finalist in our interview process. As part of this stage, we would like you to prepare and deliver a presentation that showcases your approach to driving demand generation at Conexiom.
Presentation Topic: "2Q 2025 Demand Generation Campaign Plan to Accelerate Enterprise Pipeline Growth at Conexiom"
Audience: Conexiom’s Chief Marketing Officer (CMO) and SVP Sales
Presentation Content
1. Understanding of Conexiom's Market and Growth Opportunities:
o Briefly outline your perspective on Conexiom’s target market, ICP, and growth potential.
o Highlight any key trends or dynamics in the B2B SaaS space that you believe Conexiom should capitalize on.
2. Demand Generation Campaign Plan for 2Q 2025:
o Present your campaign plan to achieve the pipeline creation goals.
o Provide a clear breakdown of your approach to both enterprise/midmarket and commercial segments, with 80% of your focus on the enterprise and midmarket strategy and the remaining 20% on the commercial segment.
3. Account-Based Marketing (ABM) Strategy:
o Develop an ABM plan specifically aimed at driving the 15 enterprise and
midmarket opportunities.
o Explain how you'd prioritize and engage these accounts effectively.
4. Key Metrics and Success Criteria:
o Define the key performance indicators (KPIs) you would track.
o Include your favorite (redacted/non-confidential) overall tracking dashboard to demonstrate how you measure and track progress to plan.
5. Execution Plan:
o Detail how you would organize your team and resources to execute the
strategy effectively.
o Highlight how you'd foster cross-functional collaboration, especially with sales and product marketing.
6. Innovative Ideas:
o Share at least one bold or innovative demand generation idea you would
explore to accelerate Conexiom’s growth.
Guidelines:
• Format: Use a slide deck (PowerPoint, Google Slides, or PDF) that is clear, concise, and
visually engaging.
• Time Management: Aim for up to 25 minutes of presentation, leaving the remainder for Q&A and discussion.
• Authenticity: We value real-world thinking over theoretical models. Share your authentic approach, supported by examples from your experience.
• Assumptions: Clearly state any assumptions you make in preparing your presentation.
Submission:
Please submit your final presentation deck at least 24 hours before your scheduled session.
Evaluation Criteria:
• Strategic Thinking and Business Acumen
• Clarity and Impact of Demand Generation Approach
• Alignment with Conexiom’s Growth Objectives
• Creativity and Problem-Solving Skills
• Communication and Executive Presence
We look forward to your insights and perspective on how you would lead Conexiom’s demand generation efforts to new heights!
