3 20-min interview super day. Seems like only the most senior interview matters. One VP, 2 analysts. No first round other than the hirevue. Took forever to hear back from HR.
The interview that I completed was an online HireVue recording. It took approximately 30mins and you only have one attempt to record. That means if you mess up, there are no second chances.
The interview at GM was very difficult- requires a lot of preparation and memorization. Wouldn't recommend unless you're very well prepared. You should consult a current employee before applying for the job.