Homeroom interview questions

We need a website redesign and potentially a re-brand. We would love your thoughts on how you would improve it. Our two existing websites for context: App.livehomeroom.com Livehomeroom.com We need to generate 50-75% more qualified leads for investors to purchase HomeRoom properties (qualified leads generally will have at least 100K in investable savings and are looking to purchase in the next 2 months). What is the approach and method you would use to acquire new leads? Comms / PR / SEO is very important for HomeRoom. We recently raised a seed round but have not shared it with the world yet. Write up a project plan and sample message to send to potential reporters to get them to write about us. Share a list of reporters that you would target to pick us up. What would be your target KPIs? Other Misc Tasks We have a conference where our CEO is presenting at. We want to use this event to bring in potential buyers for HomeRoom. What could we do at this event to drive up demand for investing in HomeRoom properties? We are an early stage startup so the goal is to not spend too much money. We need more email marketing on the sales side. Thoughts on how we can improve here?

They asked for a take home assessment.