Papercup.AI Localisation Project Manager interview questions

I firstly had two brief introductory calls with the recruiter, then the 1st interview with the head of service delivery. Both very pleasant and quite informal, with friendly people that introduced the company and what they do very clearly, nothing at all to fault on that respect. The feedback I received after the two calls and the interview was however very confusing and inconsistent: 1) After the first call with the recruiter, I was told that there were candidates whose skills were a closer match to their needs, but that however they appreciated my passion for Papercup and their mission - fair enough; I actually truly appreciated their time to provide some individual feedback; 2) I then had a second call with the recruiter again as the job post was re-opened, so kept showing my ongoing interested in the role, after which I was explained that the reason why they did not go ahead with me previously was now my lack of passion for Papercup instead (something they originally instead appreciated, following the 1st call's feedback), but that they were nevertheless happy to put me forward for the 1st interview stage - in all honesty, here I started to get a bit confused but was happy of the outcome overall; 3) Had the 1st interview, after which I was told that they would have not proceeded with my application further as there were other candidates whose skills were a closer match to their needs, again, such as previous experience in a startup environment, something that was not even minimally mentioned in the job post whatsoever but that I guess made sense and was acceptable - though here I just got very confused once more. While this type of interview experience has been incredibly valuable regardless of the outcome, my only advice to recruitment is that if they really care to provide some individual feedback to candidates, which hopefully is greatly appreciated as not all companies take the time to do it, then this should be clearer, more honest and most importantly consistent.