This is the interview process for the Strategic Analyst program (the entry-level position for new college graduates). My process was a bit different because I don't live in North Carolina/Red Ventures doesn't spend a lot of time recruiting on my campus. I believe if you live closer to RV's headquarters, you won't necessarily have to go through all of these steps.
-Start with online application; includes short-answer questions to a couple prompts regarding your interest in Red Ventures.
-30 minute phone interview with a recruiter. Standard behavioral questions.
-30 minute case interview with a current analyst. They'll send you some information regarding the case ahead of time. You should be familiar with the concept of a sales funnel as it relates to Red Ventures' business model and how to optimize each stage in the sales funnel (I'd never taken a marketing class before, but was easily able to find all of this info on google ahead of time). You'll be required to do very simple mental math problems that relate to the sales funnel. You should know how to calculate percentages quickly and subtract large numbers in your head. Conceptually, it's very straightforward, even if you don't have much of a business background at all. (i.e. you know that 15% of customers who call in to RV's call center end up making a purchase. RV receives 3000 calls. How many customers make a purchase?)
-Onsite interview at RV's headquarters. You'll start with one behavioral-ish interview that transitions into a case. They'll ask you to think of something you're passionate about, and then come up with an idea for a company that involves that passion. They'll ask you to make certain business decisions and explain why you would make each one. (From what I can remember- they asked whether I would prefer to launch a small startup or take over a large established business, what kinds of employees I would seek to hire first in order to supplement my own skills, what my leadership style would look like, and how I would give feedback to an under-performing employee).
Next you'll have two business cases that are both extremely similar to the business case you did during the second phone interview. Again, these focus heavily on the sales funnel and how to optimize the different phases of the sales funnel.
Finally, you'll have an Excel case that requires you to extrapolate from a given set of data to fill in some empty cells. You'll work individually to fill in the spreadsheet at first, and then share your results with a couple other candidates who are also interviewing. VERY simple arithmetic, don't overthink it-- essentially, all you need to know how to do is drag a formula down and use the $ to fix cell references. That's seriously it. A more senior-level manager will come in and grill you with some business case questions when you're finished.
They sent out their decisions within a few days after the on-site interview. I thought I did quite well, so I'm not sure exactly why I didn't receive an offer (and they apparently don't provide feedback). I was given a heads-up by a current employee I knew that they place a very strong emphasis on personality fit, so that might have been it. I also experienced some technical difficulties with the laptop provided for the Excel case that led me to finish quite a bit more slowly than the other candidates in my interview group-- I probably should have spoken up and said something about that at the time.
