Marketing Manager Job Description | Glassdoor

Marketing Manager Job Description

What is Marketing Manager?

Marketing managers develop strategic marketing plans for a company and then oversee the implementation and execution of the various efforts associated with the marketing plan. This might include evaluating the results of various marketing campaigns, spearheading market research efforts, or coordinating initiatives across a variety of channels.

Marketing managers almost always have a bachelor's degree, usually in marketing, communications, public relations, or business. The best marketing managers have strong communication skills, an ability to understand and analyze trends, and a deep understanding of the wide variety of marketing channels.

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Job Overview

We are looking for an experienced Marketing Manager to develop and manage marketing programs in specific channels, support business objectives, lead acquisition, foster customer retention, execute business development, provide sales support, and advance brand building.

Responsibilities for Marketing Manager

  • Build marketing programs to support specific marketing objectives across different channels and segments in support of our overall strategic marketing plan
  • Market through various channels and segment databases working with large data sets
  • Develop business cases for marketing programs at the proposal stage and make recommendations on marketing tactics
  • Evaluate the impact of marketing programs in achieving their stated objectives, including impact on lead flow, LTV and retention
  • Propose and manage marketing research projects to generate consumer insights in support of improved marketing strategy and communications
  • Partner with creative teams, other internal stakeholders, and external agencies and vendors
  • Lead the execution of marketing programs from start to finish, driving collaboration with the stakeholders and leveraging the right internal processes
  • Work with the other marketing teams, other internal stakeholders, and external agencies and vendors

Qualifications for Marketing Manager

  • Experience building complex marketing programs and reporting on the results
  • Exposure to digital and direct response marketing
  • Competence as a creative writer with an eye for great emails and landing pages
  • Strong project management skills
  • Strong problem-solving ability, including metrics-driven thinking
  • Ability to travel as necessary
  • We’re looking for someone with 4+ years of experience in marketing, has a Bachelor’s Degree in Marketing or Business or similar, and is familiar with the following software/tools:
    • Marketo
    • Hubspot
    • Salesforce