Sales Development Representative Job Description

What is a Sales Development Representative?

As a sales development representative, your work focuses on outbound sales strategy. You confidently share product or service information with outside prospects. Sales development representatives need to be highly organized. You'll spend a lot of time making phones calls and preparing lists. Lead generation is your main responsibility, moving leads through a sales pipeline. A sales development representative identifies challenges and provides practical solutions to prospects. You provide positive insights as a product knowledge specialist.

You work for a diverse range of people and industries. Your main function is to be a driven problem solver, identifying potential clients. Building relationships with prospects will be the central part of your job. You must have impeccable communication skills, as well as being focused on lead generation and strategic outreach. It is likely that a company will require you to have some college education and experience in the communication or lead generation fields.

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Job Overview

Example Co. is one of the leading companies in our field in the area. We're proud of our 3.6 rating on Glassdoor from our employees. We are hiring a talented Sales Development Representative professional to join our team. If you're excited to be part of a winning team, Example Co. is a great place to grow your career. You'll be glad you applied to Example Co.

Responsibilities for Sales Development Representative

  • Maintain a self-starter attitude while creating outreach strategies for new lead generation methods
  • Anticipate needs by studying services and conducting market research to identify new leads
  • Support senior sales teams and sales representatives on outbound strategies and lead generating efforts
  • Attend product training conferences and develop an understanding of our communication infrastructure
  • Monitor and attend meetings with prospects while handling the introductions and follow-up with the sales representatives
  • Be the first point of contact for new business prospects and determine the next steps for each prospect moving forward
  • Establish active communication and engagement with prospects to create new leads and sales openings
  • Collaborate with sales teams by bringing innovative lead generation ideas to each weekly meeting

Qualifications for Sales Development Representative

  • Flawless communication skills, both written and oral, with extensive public speaking experience
  • Must be able to travel within the United States on a monthly basis while maintaining professional decorum
  • Working knowledge of the enterprise software market or the ability to learn new software quickly
  • Demonstrated ability to work solo as well as being a productive team member, making outbound calls every day
  • Have a strong work ethic and are eager to learn and make new connections with prospects
  • Have experience using LinkedIn Sales Navigator or other similar prospecting applications while keeping track of dead-end leads
  • Must be an excellent problem-solver and willing to collaborate in an exceedingly competitive environment
  • You love closing deals using complex market research and focusing on continued learning and improvement
  • Thorough understanding of commercial awareness and brand recognition to successfully establish rapport with prospects

Employers: How to Write Great Job Descriptions

  • Be sure to mention requisite years of experience and educational requirements
  • Tell job seekers what's unique about your company and job
  • Ideal length is a few paragraphs or about 200 words
  • Make sure to use appropriate paragraph breaks and bullet points so it’s easy on the eyes.

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