Ella Park Bridal Studio in Newburgh, Indiana is hiring a full-time Social Media & Marketing Specialist to own our social media strategy, content creation, in-store events, and digital marketing. Pay is $42,000–$52,000 based on experience, plus company benefits.

This is an in-person role for someone who understands that great content starts with great strategy, and who takes initiative rather than waiting for direction. Some weekend hours required.

About Us

Ella Park Bridal Studio is Newburgh's destination for brides and formalwear clients, delivering curated gowns and an unforgettable, personal shopping experience. We're also the home of The Stitchery at Ella Park, our custom embroidery studio. We create content and experiences that make people feel something — and we're looking for someone equally obsessed with doing the same.

What You'll Do

• Build and execute our social media strategy — what we post, when, where, and why, tied to real business goals and brand voice
• Create content daily: photo, video, graphics, stories, and reels across Instagram, Facebook, TikTok, Pinterest, and YouTube
• Plan and run our in-store events and trunk shows from start to finish — concept, promotion, day-of execution, and content capture
• Coordinate our presence at bridal events and industry trade shows, including (possible) travel and live content
• Organize and direct styled shoots and bridal photoshoots
• Engage our community — respond to comments and DMs and grow our following
• Design and schedule email newsletters (copy provided)
• Spearhead website updates and e-commerce projects and see them through to launch
• Serve as our point of contact with the external agency managing our Google Ads and Analytics
• Track performance metrics and adjust strategy based on what the data shows
• Build influencer, community, and vendor partnerships
• Maintain a lighter-touch supporting presence for The Stitchery at Ella Park, our embroidery studio

What We're Looking For

• 2+ years of hands-on marketing and social media strategy experience — planning, campaign management, and measurable results, not just content creation
• Expert-level knowledge of Instagram, Facebook, TikTok, and Pinterest — the algorithms, formats, and what actually works
• Strong skills in Canva or an equivalent design program
• Comfortable behind a camera, capturing photo and video at events, in-store, and on location
• Experience managing content calendars and campaigns tied to promotions, launches, and events
• Able to read marketing reports, interpret the data, and make recommendations
• Comfortable making website updates and managing e-commerce content (no coding required)
• A true self-starter — you bring ideas and execute them independently
• Organized, adaptable, and at home in a fast-paced small-business environment
• Available to monitor social channels daily, including some evenings and weekends — social doesn't clock out at 5
• Willingness for possible travel occasionally for bridal markets and trade shows

Bonus Points (not required, but tell us!)

• Photography or videography skills
• Adobe Suite or advanced editing experience
• Event planning or styled-shoot experience
• Familiarity with bridal, fashion, or custom apparel/embroidery

Why You'll Love It Here

• No two days are the same: brides, trunk shows, photoshoots, and events
• Your work is seen, felt, and credited — this is not a background role
• You'll shape the voice of a beloved local brand (plus its growing embroidery studio)
• A team that genuinely cares about its community and its clients

To Apply

Apply through Indeed with your resume. In your application, please include links to 2–3 social media accounts or campaigns you've managed, plus any portfolio or content samples. Candidates we move forward will be asked to share a brief video introduction.

Ella Park Bridal Studio is an equal opportunity employer. We celebrate creativity, hustle, and heart.

Pay: $42,000.00 - $52,000.00 per year

Benefits:

• Employee discount
• Flexible schedule
• Paid time off

Application Question(s):

• Share one idea you would bring to Ella Park Bridal in your first 30 days.
• Paste links to 2-3 social media accounts, campaign, or similar that you have managed.

Experience:

• social media and/or marketing: 1 year (Required)

Ability to Commute:

• Newburgh, IN 47630 (Required)

Work Location: In person