What are progressive industry leaders doing to overcome D&I challenges and diversify their teams? RAPP’s Perri Grinberg shares five factors to focus on when promoting culture diversity.
Congrats to RAPP’s Fierce Individual of the Week! Brian Dougherty has been a part of the RAPP SF family as Director of Production for about 4 months. Outside of the office he enjoys gardening. “You can catch me most weekends messing around in the back yard.” Brian is fiercely individual because of his willingness to adapt and evolve. “My personal philosophy throughout my professional career is that compliancy is a career killer.” His favorite RAPP project has been building out the production studio in the SF office. “I love the challenge of making things both in the digital and physical world. Building a studio from the ground up scratches both of those.” Brian believes in the next 5 years the Marketing industry will move towards being more transparent. “As consumers become more and more savvy, transparent marketing will be more prevalent. It will be a combination of doing the what’s best for the client and what right for the consumer.” Thanks for all you do to make RAPP great! #BrianIsFierce
Everything we do, we do for one person. We are the agency that's utterly focused on the individual.
To both grow the value of every single individual in a client’s brand and foster the growth, well-being and fierce individuality of all employees.
WE ARE A CREATIVE COMMUNITY
RAPP is made up of a diverse family of innovators, integrators and implementers. Are you a natural born communicator, a creative maverick, a strategist with a mind like a steel trap? We're always on the lookout for benchmark talent with the right mix of skills, experience and attitude.
RAPP celebrates the differences among all of our Fiercely Individual people. We believe that the strength of our diversity helps us create our best work and culture.
Everything we do is fiercely individual. And we are always looking for fierce individuals. Sound like you?
Congrats to RAPP’s Fierce Individual of the Week! Samuel Hovosky has been a part of the Code London family in Technology Strategy Solutions for two years!
Outside the office, he is a researcher and strategic advisor at a neuroscience non-profit, so he spends a lot of time thinking about ways to connect minds to computers. “I firmly believe that body is the image of a mind so, Connor McGregor, I’m coming for you *flexes muscles*. Golf is where I escape so you may need to drop a nuke to get hold of me after I tee-off.” Samuel is Fiercely Individual because of his lifestyle – moving from country to country yearly, or when he becomes bored. He says, “I joined the advertising business in my teens as a Product Manager and grew up in Slovakia. Both attributes make my opinions unique, which is very much celebrated at CODE.”
One of his favorite projects has been establishing Code’s Enterprise Content Architecture. “In simple terms, the standardization of common marketing terms our applications use (like Audience; Campaign; Asset). Unifying our definitions of such concepts makes it possible to learn from the ads we produce, how they worked on specific audiences and, if needed, the ads can be switched to target another audience or switch to a different creative asset to better appeal to our original audience.”
An interesting trend Samuel has seen this year is that 36% of Africa’s population now has internet as opposed to 21% in 2017, which is 180 million new users. “If we imagine an ‘innovations impact’ scale, experiencing the 2019’s internet first time today is up there with us now discovering flying shoes.”
Thanks for all you do to make RAPP and Code great, Samuel! #SamuelIsFierce
BY: RAPP ARGENTINA
WHO WE HAD TO CONVINCE
Typically, we’re looking for the next driver of a new Fiat. But, for Friendship Day, the car manufacturer was keen to do something very different. Something that would help land its new brand positioning: celebrating life inside the car.
HOW WE DID IT
Our take on Friendship Day was to embrace the loyalty of “man’s best friend.” Working with a renowned animal rescue organization, every single car model on the Fiat website was replaced with a dog who’d love to make the journey home with someone. To start a new friendship, and perhaps be a companion on many future road trips.
WHY IT WORKED
Fiat followers took the campaign to heart, and it soon spread far beyond the brand’s channels. In the first few hours of Friendship Day, 50,000 people visited the Fiat website. Afterward, five million people watched the film that celebrated the success of the campaign.
BY: RAPP DALLAS
WHO WE HAD TO CONVINCE
Streaming, downloads and bootlegs are all hitting the traditional movie theater experience. We wanted to find that movie fan who seeks the big emotional hit that only the big screen can deliver. And then we wanted to remind them what makes that experience so special.
HOW WE DID IT
Cinemark launched its loyalty program without marquee images of the latest releases and Hollywood stars. Instead, we turned the camera on the audience, capturing the joy that the cinema experience delivers to the true fan. Rather than rewarding people for simply “seeing more films,” we drew on more evocative language, rewarding their cheers and jeers, chills and thrills, shakes and shocks.
WHY IT WORKED
Striking black and white imagery of customers stands out amid the slew of famous faces that fills Cinemark lobbies. The emotional lines resonated with customers, reminding them that the shared, social experience of going to the movies sure beats sitting alone in front of a laptop.
I have been working at RAPP full-time
Organization focused on developing and delivering the most modern marketing solutions. Strong teams, very collaborative and focused on the best solutions/tools for the clients. Great culture. Upper management is very supportive and available.
Some minor growing pains of building out a new team. Too be expected.
I applied through an employee referral. The process took 2 weeks. I interviewed at RAPP (Dallas, TX) in September 2014.
I was introduced to the hiring manager via a mutual friend/colleague. We spoke on the phone and had instant chemistry and arranged to meet at the agency. I interviewed with two department heads and spent additional time with the hiring manager. I received a call from HR 3 days later to discuss compensation and the next day received an offer letter via email.