Description Columbus Life Insurance wants to be out in front, just like Christopher Columbus's famed Santa Maria, which the company adopted as its logo. The subsidiary of Western & Southern Financial Group sells its universal, variable universal, and term life insurance and annuity products through independent agents and brokers across the US (all states but New York). The company's brokerage subsidiary, Capital Analysts, serves independent financial advisors with wealthy clients. While it is now based in Cincinnati, Columbus Life Insurance was founded in 1906 in Columbus, Ohio as The Columbus Mutual Life Insurance Company.