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Description Millward Brown provides market research services, specializing in brand performance, from more than 75 offices in some 50 countries. Its research data helps customers develop brand strategies, select an appropriate media mix, choose advertising, and evaluate the financial returns. Its DynamicLogic segment offers metrics, analysis, and other research information on marketing effectiveness. On the qualitative front, the company's Firefly Millward Brown operations conduct online focus groups and qualitative interviews. Millward Brown is a subsidiary of The Kantar Group, the market research division of UK-based media services conglomerate WPP Group. Millward Brown traces its market research roots back to 1973.
Millward Brown has an employee rating of 3.8 out of 5 stars, based on 577 company reviews on Glassdoor which indicates that most employees have a good working experience there. The Millward Brown employee rating is in line with the average (within 1 standard deviation) for employers within the Media & Communication industry (3.7 stars).
Overall, 70% of employees would recommend working at Millward Brown to a friend. This is based on 624 anonymously submitted reviews on Glassdoor.
60% of job seekers rate their interview experience at Millward Brown as positive. Candidates give an average difficulty score of 2.9 out of 5 (where 5 is the highest level of difficulty) for their job interview at Millward Brown.