GutCheck
Acquired by Toluna
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GutCheck Snapshot
Our Mission
GutCheck was founded on the reality that brands need to be agile to succeed in a dynamic market, and that traditional research firms and DIY tools have failed to deliver. That’s why the world’s leading brands trust GutCheck to uncover and action their optimal audience by combining the rigor and speed required to gain a competitive advantage.
What We Value
We spend every day nurturing our unique GASI (Give a Sh** Index) culture. Being GASI is simply about showing up every day, and giving it your all. The 5 values (T.E.E.I.T.) that comprise GASI define the attitudes and behaviors that exist when we are leaning into that vision.
- Team Player
- Educated Opinion
- Economic Thinking
- Intellectual Honesty
- Trust & Respect
GutCheck was founded on the reality that brands need to be agile to succeed in a dynamic market, and that traditional research firms and DIY tools have failed to deliver. That’s why the world’s leading brands trust GutCheck to uncover and action their optimal audience by combining the rigor and speed required to gain a competitive advantage.
What We Value
We spend every day nurturing our unique GASI (Give a Sh** Index) culture. Being GASI is simply about showing up every day, and giving it your all. The 5 values (T.E.E.I.T.) that comprise GASI define the attitudes and behaviors that exist when we are leaning into that vision.
- Team Player
- Educated Opinion
- Economic Thinking
- Intellectual Honesty
- Trust & Respect
GutCheck is an agile, tech enabled market research firm that provides deep audience intelligence. Our clients require deep insights on their target audiences, to help them better product ideate, product develop and brand. We help make heroes of our clients and aid them in making dozens of product development and marketing decisions!
