Diverse start-up with many opportunities for growth - Anonymous employee HelloFresh Employee Review

5.0
Dec 5, 2017
Anonymous employee
Recommend
CEO approval
Business Outlook

Pros

HelloFresh is trying to solve big problems and has the means to do so. Ambitions are really the only limitations to succeed in this environment. A diverse culture defaults your mindset to learning: About people, processes, countries ... if you're the curious type, you're in LaLaLand.

Cons

The rapid growth means that the answers to things change as fast as you can say 'quickly'. It also means that if you need a lot of structure to work, working at HelloFresh may feel like there's a lack of focus. This doesn't mean that there could be more formality at times. For many here, it's their first job and some people have grown into tremendous roles at a young age within a considerable short amount of time. If you're new, it can take time until you speak the lingo and find your place. The flipside of that is, that you can create your own place and have a lot of freedom over your role. If that energizes you, you will find HelloFresh to be a fulfilling place to work at.

Explore other reviews about HelloFresh

5.0
Jun 30, 2026
Recommend
CEO approval
Business Outlook

Pros

Excellent team and support from managers, fast paced environment giving learning oppourtunities

Cons

No major cons- great culture which promotes food safety

1.0
Jun 13, 2026
Recommend
CEO approval
Business Outlook

Pros

Flexible hybrid environment. In-office requirement is 50% of the month, but there is significant autonomy in how those days are scheduled (eg. you can decide to condense your in-office days the first 2 weeks of the month, and work remotely for the next 2 weeks).

Cons

1- Compensation (particularly base salary) is significantly below market. Reliance on RSU as a major component of the compensation package is problematic, given the company’s stock has severely plummeted over the last 5 years (and continues to do so). 2- Professional development is virtually non-existent. Internal promotions are rare (even for top performers) and highly political. 3- Constant reorganizations and frequent layoffs. It is difficult to feel secure in your position when entire teams are being phased out every few months. 4- Toxic and fear-driven culture. There is a prevalent culture of backchannel feedback and a palpable, constant sense of fear regarding job security and retaliation. 5- Unsustainable business model, still. Service is overly reliant on discounting and promotions, which has negatively impacted brand perception and long-term customer value. Path to sustainable growth is unclear. Leadership also doesn't seem to know what to do, as they frequently pivot strategy, with new directions introduced every few months (if not every few weeks). This lack of consistency creates a sense of instability and leaves teams feeling as though the company lacks a cohesive, long-term vision. 6- Leadership tone. Leaders often lack respect for both employees and the customer base (it is common for them to make derogatory and insulting comments in business meetings about customers who cancel their service).

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HelloFresh Response
2w
Hello, thank you for bringing this to light. At HelloFresh, we prioritize creating a safe and supportive environment for all employees. Any behavior involving harassment or discrimination is thoroughly investigated under our zero-tolerance policy. Please consider contacting us directly at hf-feedback@hellofresh.com so we can address your concerns via the appropriate channels and process. Thank you & best regards, DS & Your HelloFresh HR Team
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