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Mindshare

Part of WPP

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Very Questionable Practices = Loss of Clients - Programme Analyst Mindshare Employee Review

2.0
May 28, 2019
Recommend
CEO approval
Business Outlook

Pros

1. Large company 2. Lots of flexibility, as nobody knows what exactly you are doing 3. You can get some international brand names on your resume 4. If you are looking to work somewhere while working on a side, Mindshare is a good place. Most clients are focused on getting clicks, not sales. Mindshare will cover up for their real rates (multiple clients only receive clicks and impressions data). So on one hand you don’t have to do much work, on the other hand you will hardly learn anything applicable to the real life

Cons

1. Knowing what their data stands for - as an Analyst your job will largely consist of covering up for media buys not executed properly, making things up and helping planners to cover the clients in a pile of definitions 2. Lately multiple clients realized that a vision at Mindshare is to push back, lie and cover things up. It is also impossible to get a promotion. As a result the place has turned over twice in the past few years 3. People gonna push you and you have to push back otherwise they will throw you under the bus, which I’ve seen happen even on client meetings 4. Every time they get some sort of award, it feels just ridiculous. The company has 0 process and most awards they receive are for ideas that come from outside the agency or for “getting the most impressions” 5. They are in a business of buying impressions and selling Impressions. It is not about quality or anything else. This is not very good from experience standpoint 5. I think Mindshare will collapse soon and will have to improve as a result

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Mindshare Response
7y
Thank you for taking the time to write a review. It’s Mindshare policy for our teams to work closely with clients on setting up KPIs that everyone can agree to, as well as being transparent about what’s working and what’s not. If you’ve witnessed someone acting differently, please report it to our HR team as it would be important for us to address what you’ve outlined. We have an open-door policy for any questions, concerns, feedback, whether it’s cultural, client-related, or more, and we take issues of transparency seriously.

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5.0
Dec 6, 2025
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CEO approval
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Pros

work life balance is manageable

Cons

leadership continues to change so no clear direction

4.0
May 7, 2026
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CEO approval
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Pros

Good supervisors, structure to day to day workload

Cons

A lot of turnover while I was there lead to lack of training while I was joining the team

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