Pros
+ Work/life balance + Was super effective/agile in its younger days, before the IPO + Lots of parties, if that's your thing + Swanky new office worthy of SfGate article + Lots of smart engineers, PMs + Mostly nice people, egos of most people are checked at the door
Cons
- Ads/sales team pillaged the site, and the leadership failed to keep them in check. Trulia had something special going and it was strip-mined by banners, interstitials, and paid placement. CEO Pete Flint and COO Paul Levine take the ultimate blame here for a deficit of vision and lack of reverence for the product. The tail was wagging the dog. - Dysfunctional compensation. Few people at Trulia cared about the IPO except super early employees and senior management. Talent was often seeing leaving for more generous pastures. - Managers, even first-level, were mostly helicoptered in from outside instead of promoted from within.