GfK Reviews

Updated Aug 5, 2020

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3.1
52%
Recommend to a Friend
49%
Approve of CEO
GfK CEO Peter Feld (no image)
Peter Feld
110 Ratings
Pros
Cons
More Pros and Cons
  1. "Good culture, quality research"

    5.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Senior Research Manager 
    Recommends
    Neutral Outlook
    No opinion of CEO

    I worked at GfK full-time for more than 3 years

    Pros

    Good culture, smart colleagues, well-balanced

    Cons

    Salaries are a little below average

    GfK Response

    November 12, 2019Manager Employer Branding

    Hi former colleague, thank you for your positive review! Our colleagues have every reason to be proud of this company, as we value talent, skills and responsibility and focus to become the employer of choice. You can really feel the supportive community spirit in the great mix of diverse people within GfK. If you’d like to join our team again, stay up-to-date and check out our current job openings on our career page https://www.gfk.com/careers/overview/ Best wishes, William

  2. "Great place to work"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Research Associate in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at GfK full-time for more than 3 years

    Pros

    Colleagues intelligent, caring, professional, motivated, helpful. Management pretty open and transparent with company

    Cons

    Pay lower than average for this size company


  3. Helpful (1)

    "Best to Stay Away if you are Young"

    2.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Procurement Analyst 
    Negative Outlook

    I worked at GfK full-time

    Pros

    -The Office in Downtown NYC

    Cons

    -Micromanagement - My boss was impossible to work with and I do not recommend anyone to take work in the group.

  4. "Good experience, A. bit too corporate"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Anonymous Employee 
    Recommends
    Neutral Outlook
    No opinion of CEO

    I worked at GfK full-time for more than a year

    Pros

    lots of freedom, good work/life balance

    Cons

    very trusted, not much room to take personal initiative

  5. "Great place to grow, but management needs to do more to keep employees from leaving"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Current Employee - Anonymous Employee 
    Recommends
    Positive Outlook
    No opinion of CEO

    I have been working at GfK full-time for more than a year

    Pros

    *coworkers are helpful, kind, intelligent and hardworking * high degree of independence- depending on the team, management trusts that analysts will get their work done which allows analysts to feel a greater sense of product ownership. *the work ensures you become a subject matter expert, teaching you valuable information about the industry you cover and how to replicate the process for learning about other industries *global organization has led to greater geographical movement of employees, possibilities to work abroad.

    Cons

    *Bureauracy is high given how big the company is, some administrative stuff can be a real pain * Technology feels a little outdated and skill development sometimes lags when things are so busy * processes often feel more routine, given the work isn’t 8-5 I think employees shouldn’t be there that early.

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  6. Helpful (1)

    "management problems"

    2.0
    Former Employee - Account Executive in New York, NY

    I worked at GfK full-time

    Pros

    quality products good people; used to be great

    Cons

    leadership and communication highly lacking

  7. "Account Executive"

    4.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Anonymous Employee 
    Recommends
    Neutral Outlook

    I worked at GfK full-time

    Pros

    Company culture, client base, global presence

    Cons

    low payment in comparison to competitors

  8. "Great place to work"

    4.0
    Current Employee - Assistant Manager 

    I have been working at GfK full-time for more than a year

    Pros

    There has been some restructuring but overall great place to work in with supporting colleagues and also collaboration across the world with multi roles and variety of colleagues from different part of the world.

    Cons

    Not the highest pay master. Future outlook looks bright however transformation is still ongoing

    GfK Response

    November 12, 2019Manager Employer Branding

    Hi colleague, we are very happy to read that you enjoy working at GfK! That’s right - we can recognize many strong, cross-functional collaborations. GfK also attaches great importance to supporting personality development in our international teams. Since you value the support of colleagues, have you thought about being a mentor in GfK to share your knowledge with other colleagues? Please feel free to reach out to me if interested (William.Otero@gfk.com). I‘m glad having you in #TeamGfK! Best wishes, William

  9. "Great Culture"

    5.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Consultant in New York, NY
    Recommends
    Positive Outlook
    Approves of CEO

    I worked at GfK full-time for more than 3 years

    Pros

    Great Culture, Interesting Coworkers, Generous Package

    Cons

    Nothing comes to mind at the moment

    Continue reading

    GfK Response

    November 12, 2019Manager Employer Branding

    Hi there, thank you very much for sharing your experience – we are delighted that you enjoyed working at GfK! Our colleagues have every reason to be proud of this company, as we value talent, skills and responsibility and focus to become the employer of choice. Since I can see that you are a former colleague, what motivated you to leave GfK? If you like, you can easily reach out to me (William.Otero@gfk.com) – I would like to hear your story! Best wishes, William

  10. Helpful (1)

    "Decent but not inspiring"

    3.0
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Compensation and Benefits
    • Senior Management
    Former Employee - Key Account Manager 
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at GfK full-time for more than 8 years

    Pros

    Operational support is good, some empowerment.

    Cons

    Many resources misdirected. Need to move out non-performers more quickly.

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