GfK Reviews | Glassdoor

GfK Reviews

Updated December 11, 2017
530 reviews

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3.3
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Peter Feld
13 Ratings

530 Employee Reviews

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Pros
Cons
  • Very poor work life balance, lacking proper division of work (in 32 reviews)

  • No work-life balance at all because of clients (in 10 reviews)

More Pros and Cons

  1. "Good but bad pay usually"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    Good benefits when you are there long

    Cons

    Environment was a lot if your not use to being busy


  2. "OK"

    StarStarStarStarStar
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    Pros

    work from home, nice people

    Cons

    company going through lots of changes

  3. "Sales"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    No opinion of CEO

    I have been working at GfK full-time

    Pros

    Good Compensation for the position in comparison to similar titles in other companies.
    Good work from home policy

    Cons

    No company culture-
    Lots of internal changes happening

    Advice to Management

    Create an internal committee that focuses on company culture and employee bonding.


  4. Helpful (3)

    "In a shambles"

    StarStarStarStarStar
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee

    I have been working at GfK full-time

    Pros

    Global network, smart people, good IP in the pipeline

    Cons

    In complete disarray after the KKR privatization.


  5. Helpful (1)

    "working environment"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Senior Analyst in New York, NY
    Current Employee - Senior Analyst in New York, NY
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I have been working at GfK full-time (More than a year)

    Pros

    location is in a great area in NYC

    Cons

    management and communication is poor
    not a good company culture


  6. "Poiseed for better days ahead"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Vice President - Technology in Seattle, WA
    Current Employee - Vice President - Technology in Seattle, WA
    Recommends
    Neutral Outlook
    No opinion of CEO

    I have been working at GfK full-time (More than 3 years)

    Pros

    Accurate work
    The best advanced analytics

    Cons

    Slow to change
    KKR takeover uncertainty

    Advice to Management

    Make changes, but trust the teams to lead that change.


  7. Helpful (2)

    "GfK Boutique Research"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Research Analyst in Boston, MA
    Former Employee - Research Analyst in Boston, MA
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at GfK full-time (More than 3 years)

    Pros

    A good stepping stone into bigger and better things. But, it probably isn't worth it in the long run.

    Cons

    They pride themselves in having a horizontal organisational structure, however, this is just a guise for the distinct lack of leadership.

    If there is a vision for the future, the staff don't know about it.

    The data is doctored all the time, in essence you aren't really forecasting anything.

    Advice to Management

    What management?

  8. Helpful (3)

    "Getting it together"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at GfK full-time (More than 3 years)

    Pros

    The people who work on my team are amazing. The professional experience and willingness to further intellect among team members is outstanding. The flexible work from home policy allows me to find a true family life balance while contributing to something greater than myself.

    Cons

    The company is currently being taken private and changes are underfoot. Other comments indicate there is a great deal of red tape and lack of budget to do most things that make sense. While this can be at times frustrating, I think it also prudent in some regards. The one major personal complaint is around technology availability. The network infrastructure and investment in uptime is lacking.

    Advice to Management

    Invest in technology so that we can stay in contact with our clients as well as our advisors all the time. It is essential to keep technology from preventing progress both from the innovative way in which we deliver content, but also in the ways we communicate with one another.


  9. Helpful (2)

    "GfK represents the giant research model with little use in North America"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Vice President in New York, NY
    Former Employee - Senior Vice President in New York, NY
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    I worked at GfK full-time (More than 5 years)

    Pros

    Smart, intelligent people.
    Used to be a good place to work until it hired Matthias as CEO and wrecked everything.

    Cons

    No work-life balance.
    Top heavy and becoming more so. Company is bleeding, but top management won’t reduce the excess overhead; instead it lays off people who do the work.
    N.A. operations run by clueless management team operating in its own bubble.
    Terrible track record identifying, hiring and retaining good talent.

    Advice to Management

    It is no coincidence that all the large, multinational research organizations are struggling in North America. For the longest time, the market research industry in North America was a mom-and-pop business, with the top players employing 200-500 people. Then the giant EU-based research firms came and bought them out.

    But the fact is, as much as size may be required in the European market, where research studies normally involve a multitude of countries and languages, it is not a requirement in the more homogeneous North American market. The same can be accomplished here with a smaller staff.

    Notice how the fast-growing research firms in N.A. are once again in the 200-500 employee size.


  10. "Director - Advanced analytics - Marketing sciences"

    StarStarStarStarStar
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at GfK full-time (More than 5 years)

    Pros

    Opportunities for specialization & growth in chosen field

    Cons

    Difficult to branch out into other areas


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