GfK Reviews | Glassdoor

GfK Reviews

Updated September 16, 2017
451 reviews

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3.3
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Peter Feld
1 Rating

451 Employee Reviews

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Pros
  • People, culture, work-life balance is great (in 26 reviews)

  • Very good working environment, supportive and nice co-workers, opportunity for self development (in 16 reviews)

Cons
  • Very poor work life balance, lacking proper division of work (in 31 reviews)

  • No work-life balance at all because of clients (in 9 reviews)

More Pros and Cons

  1. "Director - Advanced analytics - Marketing sciences"

    StarStarStarStarStar
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    I worked at GfK full-time (More than 5 years)

    Pros

    Opportunities for specialization & growth in chosen field

    Cons

    Difficult to branch out into other areas


  2. Helpful (1)

    "Getting it together"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at GfK full-time (More than 3 years)

    Pros

    The people who work on my team are amazing. The professional experience and willingness to further intellect among team members is outstanding. The flexible work from home policy allows me to find a true family life balance while contributing to something greater than myself.

    Cons

    The company is currently being taken private and changes are underfoot. Other comments indicate there is a great deal of red tape and lack of budget to do most things that make sense. While this can be at times frustrating, I think it also prudent in some regards. The one major personal complaint is around technology availability. The network infrastructure and investment in uptime is lacking.

    Advice to Management

    Invest in technology so that we can stay in contact with our clients as well as our advisors all the time. It is essential to keep technology from preventing progress both from the innovative way in which we deliver content, but also in the ways we communicate with one another.

  3. Helpful (5)

    "Good place to start"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Designer in New York, NY
    Former Employee - Senior Designer in New York, NY
    Negative Outlook

    I worked at GfK full-time (More than 5 years)

    Pros

    I learned a lot during my time at GfK and enjoyed the flexible work from home policy. I was also lucky to be on a great team with a great manager and made good friends.

    Cons

    The corporate bureaucracy slows everything down, suppresses innovation and hurts morale. Everything needs to have a budget, even internal trainings, which means everyone misses out on valuable knowledge because no one wants to use a few hundred dollars from their budget.

    Advice to Management

    The feeling on the ground is that gfk is pretty stagnant. If you want to be as innovative as you say, show it.


  4. "Good working environment"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Market Research Analyst in Washington, DC
    Current Employee - Market Research Analyst in Washington, DC
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at GfK full-time (Less than a year)

    Pros

    Flexible schedule with friendly colleagues and nice culture.

    Cons

    - Bosses can be annoying


  5. "Lead UX Specialist"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at GfK full-time

    Pros

    Helpful and smart senior colleagues
    Young, fun peers
    Free lunch during user testing
    Diverse projects and clients
    Quick way to gain experience in UX research

    Cons

    Below average salary
    Mediocre benefits
    High turnover, resulting in subpar vetting of new hires

    Advice to Management

    Introduce fair, competitive pay
    Listen to your employees and take action


  6. "Intern Analyst"

    StarStarStarStarStar
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    No opinion of CEO

    I worked at GfK part-time

    Pros

    Very comfortable atmosphere. I didn't get a sense of destructive competition.

    Cons

    Work felt a bit repetitive, but understandable due to the nature of the job.


  7. "Great company"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Legal Department in New York, NY
    Former Employee - Legal Department in New York, NY
    Recommends
    Neutral Outlook
    Approves of CEO

    I worked at GfK full-time (More than 3 years)

    Pros

    Great people, global footprint with many fortune 500 clients, and also great reputation in many markets, pay was competitive

    Cons

    None I can think of, I would recommend GfK as an employer

  8. "Good to start in the market research industry"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    No opinion of CEO

    I worked at GfK full-time

    Pros

    Multinational company with a great inhouse-training platform and transparent career ladder

    Cons

    rigid and dogmatic leadership approach

    Advice to Management

    be more open to employees´voices


  9. Helpful (1)

    "Experience Depends on your Division"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Research Analyst in Detroit, MI
    Former Employee - Research Analyst in Detroit, MI
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at GfK full-time (More than a year)

    Pros

    I personally had a terrible experience with this company. So aside from some of my colleagues being kind and smart people, I have nothing much to say. Benefits were good, which is the only thing that kept me from quitting.

    Cons

    I was siloed off in an office working for a remote boss. I was promised training, but instead what I got was a boss who yelled about me, called me "stupid," made racist jokes (about every protected class of person you can imagine: fat people. pregnant women, gay people black people and asians).

    When I officially complained to his boss (who at the time was a woman), I was told essentially to shut up and stop being a crybaby and that "profitable companies aren't here to baby their employees." So it must've been OK to be an abusive, hostile boss apparently.

    I couldn't wait to leave but it was my first real job out of graduate school so I lasted a year and a half before I finally got out. Also worth noting is that after I left my division, not one, not two, but more than 5 people quit. And the top manager of my division was basically pushed out due to her total incompetence.

    When I landed at my new job, I was totally in over my head and had NO idea what I was doing. This is because GfK doesn't train its analysts in primary research. The company I went to took a chance on me - and boy was I lucky. Horrible top-down culture and values, which is why for the past few years GfK has been in dire trouble financially - it's a horrible place to work.

    Advice to Management

    TRAIN your analysts. Don't blame them for having crappy bosses. Also, TRAIN your analysts who do trackers in PRIMARY research. I literally had juuuuust about every company I interviewed with (while I was stuck at GfK) tell me that I was virtually un-hire-able due to my total lack of training in primary research.


  10. "Lousy boss, lousy experience - supportive boss, better experience"

    StarStarStarStarStar
    Former Employee - Anonymous Employee in New York, NY
    Former Employee - Anonymous Employee in New York, NY
    Doesn't Recommend

    I worked at GfK full-time

    Pros

    ability to work from home
    some of the best people to work with

    Cons

    senior executives , senior executives, senior executives


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