GfK Reviews | Glassdoor

GfK Reviews

Updated February 21, 2017
380 reviews

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Full-time Part-time

3.2
Star Star Star Star Star
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GfK CEO Matthias Hartmann
Matthias Hartmann
69 Ratings

380 Employee Reviews

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Pros
Cons
  • Very poor work life balance, lacking proper division of work (in 29 reviews)

  • Lack of vision and/or direction from senior management (in 15 reviews)

More Pros and Cons

  1. Helpful (3)

    "VP"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY
    Recommends
    Neutral Outlook
    No opinion of CEO

    Pros

    Great company, very smart people, fast-paced environment. Great opportunities to grow or move vertically to other departments. The environment is very fast-paced, but you never get bored. It's fun, especially if you establish a great relationship with your clients. Flexible on working remotely.

    Cons

    Little work life balance, though there is an increased focus on it. Some internal processes are a little slow but some progress is made to streamline.

    Advice to Management

    Speed up internal processes and internal systems.


  2. Helpful (2)

    "Systematic under valued"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Research Manager in New York, NY
    Current Employee - Research Manager in New York, NY

    I have been working at GfK full-time (More than 3 years)

    Pros

    Frequent and quick promotions, you are able to move up in your career quickly

    Cons

    Under paid even in comparison to similar big research houses.


  3. "Good to have until you find something better"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Interviewer in Saint Louis, MO
    Former Employee - Interviewer in Saint Louis, MO
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    Pros

    It's basically flexible for students and retired people.

    Cons

    Multiple layers offs, terrible management displays alot of favoritism.

    Advice to Management

    Treat your employees equally


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  5. Helpful (1)

    "Market Research Analyst"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    Smart people, good environment to grow

    Cons

    I would have liked to be paid more


  6. Helpful (1)

    "Research"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY
    Doesn't Recommend
    Positive Outlook
    No opinion of CEO

    Pros

    Quality research, great client service.

    Cons

    There is minimal support from management.

    Advice to Management

    Be more involved in the career development of entry and mid-level employees.


  7. "Large company offering opportunity but also some headaches."

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I have been working at GfK full-time (More than 10 years)

    Pros

    Great people. Large business offers growth potential & interesting assignments.
    Stable business. Interim CEO focused on simplifying processes to improve performance and satisfaction.

    Cons

    Large, complex organization. A lot of red tape. Little autonomy. High administrative burden. Rigid. Average compensation (in good years). Impersonal.

    Advice to Management

    Focus. Fewer priorities will lead to higher performance. Invest for growth.


  8. Helpful (1)

    "Intern"

    Star Star Star Star Star
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee

    Pros

    Good work experience, company sponsored initiatives

    Cons

    Slow moving decisions, not a great culture

    Advice to Management

    Give individual branches more freedom in decision making


  9. Helpful (2)

    "GfK"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee
    Current Employee - Anonymous Employee
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    Pros

    Great people. Easy to work with

    Cons

    Customers and sales are not the focus. Hard to change 75 years of academic, inward focused culture. Need to listen to what the market wants instead of what they think the market doesn't realizes it needs.


  10. Helpful (1)

    "Layoffs can happen on a dime"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Information Designer in East Hanover, NJ
    Former Employee - Information Designer in East Hanover, NJ

    I worked at GfK (More than 3 years)

    Pros

    Working with very intelligent peers; Good PTO; 401K company match

    Cons

    Seemed like restructuring was never ending.


  11. Helpful (2)

    "Was great before the CCNA leadership left"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    Disapproves of CEO

    Pros

    Client focused. CC companies have innovation and good market position. International makes it interesting and different. But hq is pretty removed.

    Cons

    All the genuine leaders are out and now we're run by custom research managers who are not business people. Board member representing Americas is totally fake and has cancerous personal qualities that infect management and culture.



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