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GfK Reviews
Updated Mar 22, 2023
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Found 1,540 of over 2K reviews
64% Recommend to a Friend
64% Approve of CEO
Found 1,238 of over 2K reviews
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Recommend to a Friend
Approve of CEO
Lars Nordmark
72 Ratings
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Top Review Highlights by Sentiment
Pros
Cons
Pros & Cons are excerpts from user reviews. They are not authored by Glassdoor.
Ratings by Demographics
This rating reflects the overall rating of GfK and is not affected by filters.
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- Former Employee, more than 1 year★★★★★
Pros
Good culture & re-numeration, benefits excellent
Cons
Sometimes a disconnect between departments
- Current Employee★★★★★
Pros
Flexibility, management team very good.
Cons
Mergers, depending on position, several manual responsabilities
- Current Employee★★★★★
good exposure to marketing world
Mar 6, 2023 - Anonymous EmployeeRecommendCEO ApprovalBusiness OutlookPros
lots of opportunity to learn
Cons
large corp means lots of red tape
- Former Employee★★★★★
Pros
Location job benefits good opportunity
Cons
Location pay job food stamps
- Former Employee★★★★★
Big company but hard to get things done
Feb 17, 2023 - Product Manager in New York, NYRecommendCEO ApprovalBusiness OutlookPros
People are smart and great clients
Cons
Show to implement innovate products
- Former Employee, more than 1 year★★★★★
Pros
good salary, good system, nice people
Cons
bad management, no development plans
- Current Employee, more than 3 years★★★★★
No Clear Way Up the Ladder
Nov 3, 2022 - Senior Project Manager in New York, NYRecommendCEO ApprovalBusiness OutlookPros
good teams, alright work-life balance, flexible when it comes to working remote
Cons
compensation on the low side, no real way to get meaningfully promoted even after years of working there
- Former Employee, more than 10 years★★★★★
Pros
Great people to work with Opportunities
Cons
Difficult to work globally Cultural influences from headquarters
- Former Employee, more than 10 years★★★★★
solid company great experience for global career dev
Aug 11, 2022 - Anonymous EmployeeRecommendCEO ApprovalBusiness OutlookPros
variety of work; nice colleagues; global reach
Cons
Difficult to get promoted in support services; work-life balance
- Current Employee, more than 1 year★★★★★
Pros
Great company to work with benefits
Cons
Need more products to develop
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GfK Reviews FAQs
GfK has an overall rating of 3.6 out of 5, based on over 1,711 reviews left anonymously by employees. 64% of employees would recommend working at GfK to a friend and 54% have a positive outlook for the business. This rating has decreased by -1% over the last 12 months.
64% of GfK employees would recommend working there to a friend based on Glassdoor reviews. Employees also rated GfK 3.6 out of 5 for work life balance, 3.7 for culture and values and 3.1 for career opportunities.
According to reviews on Glassdoor, employees commonly mention the pros of working at GfK to be benefits, culture, coworkers and the cons to be senior leadership, career development, management.
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