GfK Reviews | Glassdoor

GfK Reviews

Updated June 22, 2017
415 reviews

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3.2
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GfK CEO Matthias Hartmann
Matthias Hartmann
85 Ratings

415 Employee Reviews

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Pros
  • Paying attention to work-life balance (in 25 reviews)

  • Very good working environment, supportive and nice co-workers, opportunity for self development (in 16 reviews)

Cons
  • Very poor work life balance, lacking proper division of work (in 30 reviews)

  • Senior management keep referring to some strategy no one has ever seen (in 16 reviews)

More Pros and Cons

  1. "Great company"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Legal Department in New York, NY
    Former Employee - Legal Department in New York, NY
    Recommends
    Neutral Outlook
    Approves of CEO

    I worked at GfK full-time (More than 3 years)

    Pros

    Great people, global footprint with many fortune 500 clients, and also great reputation in many markets, pay was competitive

    Cons

    None I can think of, I would recommend GfK as an employer


  2. Helpful (1)

    "Experience Depends on your Division"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Research Analyst in Detroit, MI
    Former Employee - Research Analyst in Detroit, MI
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at GfK full-time (More than a year)

    Pros

    I personally had a terrible experience with this company. So aside from some of my colleagues being kind and smart people, I have nothing much to say. Benefits were good, which is the only thing that kept me from quitting.

    Cons

    I was siloed off in an office working for a remote boss. I was promised training, but instead what I got was a boss who yelled about me, called me "stupid," made racist jokes (about every protected class of person you can imagine: fat people. pregnant women, gay people black people and asians).

    When I officially complained to his boss (who at the time was a woman), I was told essentially to shut up and stop being a crybaby and that "profitable companies aren't here to baby their employees." So it must've been OK to be an abusive, hostile boss apparently.

    I couldn't wait to leave but it was my first real job out of graduate school so I lasted a year and a half before I finally got out. Also worth noting is that after I left my division, not one, not two, but more than 5 people quit. And the top manager of my division was basically pushed out due to her total incompetence.

    When I landed at my new job, I was totally in over my head and had NO idea what I was doing. This is because GfK doesn't train its analysts in primary research. The company I went to took a chance on me - and boy was I lucky. Horrible top-down culture and values, which is why for the past few years GfK has been in dire trouble financially - it's a horrible place to work.

    Advice to Management

    TRAIN your analysts. Don't blame them for having crappy bosses. Also, TRAIN your analysts who do trackers in PRIMARY research. I literally had juuuuust about every company I interviewed with (while I was stuck at GfK) tell me that I was virtually un-hire-able due to my total lack of training in primary research.

  3. "Lousy boss, lousy experience - supportive boss, better experience"

    Star Star Star Star Star
    Former Employee - Anonymous Employee in New York, NY
    Former Employee - Anonymous Employee in New York, NY
    Doesn't Recommend

    I worked at GfK full-time

    Pros

    ability to work from home
    some of the best people to work with

    Cons

    senior executives , senior executives, senior executives


  4. Helpful (4)

    "Systematic under valued"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Research Manager in New York, NY
    Current Employee - Research Manager in New York, NY

    I have been working at GfK full-time (More than 3 years)

    Pros

    Frequent and quick promotions, you are able to move up in your career quickly

    Cons

    Under paid even in comparison to similar big research houses.


  5. Helpful (1)

    "Good to have until you find something better"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Interviewer in Saint Louis, MO
    Former Employee - Interviewer in Saint Louis, MO
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    Pros

    It's basically flexible for students and retired people.

    Cons

    Multiple layers offs, terrible management displays alot of favoritism.

    Advice to Management

    Treat your employees equally


  6. Helpful (1)

    "Research"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY
    Doesn't Recommend
    Positive Outlook
    No opinion of CEO

    Pros

    Quality research, great client service.

    Cons

    There is minimal support from management.

    Advice to Management

    Be more involved in the career development of entry and mid-level employees.


  7. Helpful (1)

    "Large company offering opportunity but also some headaches."

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I have been working at GfK full-time (More than 10 years)

    Pros

    Great people. Large business offers growth potential & interesting assignments.
    Stable business. Interim CEO focused on simplifying processes to improve performance and satisfaction.

    Cons

    Large, complex organization. A lot of red tape. Little autonomy. High administrative burden. Rigid. Average compensation (in good years). Impersonal.

    Advice to Management

    Focus. Fewer priorities will lead to higher performance. Invest for growth.

  8. Helpful (3)

    "VP"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Anonymous Employee in New York, NY
    Current Employee - Anonymous Employee in New York, NY
    Recommends
    Neutral Outlook
    No opinion of CEO

    Pros

    Great company, very smart people, fast-paced environment. Great opportunities to grow or move vertically to other departments. The environment is very fast-paced, but you never get bored. It's fun, especially if you establish a great relationship with your clients. Flexible on working remotely.

    Cons

    Little work life balance, though there is an increased focus on it. Some internal processes are a little slow but some progress is made to streamline.

    Advice to Management

    Speed up internal processes and internal systems.


  9. Helpful (1)

    "Layoffs can happen on a dime"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Information Designer in East Hanover, NJ
    Former Employee - Information Designer in East Hanover, NJ

    I worked at GfK (More than 3 years)

    Pros

    Working with very intelligent peers; Good PTO; 401K company match

    Cons

    Seemed like restructuring was never ending.


  10. "Senior client services manager"

    Star Star Star Star Star
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee in Los Angeles, CA
    Former Employee - Anonymous Employee in Los Angeles, CA
    Recommends
    Positive Outlook

    I worked at GfK full-time (More than 5 years)

    Pros

    Progressive
    learning, mature, opportunity, good company

    Cons

    Not any, Not any, low salary


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