GfK Reviews | Glassdoor

GfK Reviews

Updated August 12, 2017
437 reviews

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3.2
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GfK CEO Matthias Hartmann
Matthias Hartmann
89 Ratings

437 Employee Reviews

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Pros
Cons
  • Very poor work life balance, lacking proper division of work (in 31 reviews)

  • No work-life balance at all because of clients (in 9 reviews)

More Pros and Cons

  1. Helpful (3)

    "Good place to start"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Senior Designer in New York, NY
    Former Employee - Senior Designer in New York, NY
    Negative Outlook

    I worked at GfK full-time (More than 5 years)

    Pros

    I learned a lot during my time at GfK and enjoyed the flexible work from home policy. I was also lucky to be on a great team with a great manager and made good friends.

    Cons

    The corporate bureaucracy slows everything down, suppresses innovation and hurts morale. Everything needs to have a budget, even internal trainings, which means everyone misses out on valuable knowledge because no one wants to use a few hundred dollars from their budget.

    Advice to Management

    The feeling on the ground is that gfk is pretty stagnant. If you want to be as innovative as you say, show it.


  2. "Good working environment"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Market Research Analyst in Washington, DC
    Current Employee - Market Research Analyst in Washington, DC
    Recommends
    Positive Outlook
    Approves of CEO

    I have been working at GfK full-time (Less than a year)

    Pros

    Flexible schedule with friendly colleagues and nice culture.

    Cons

    - Bosses can be annoying

  3. "Lead UX Specialist"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    Doesn't Recommend
    Neutral Outlook
    No opinion of CEO

    I worked at GfK full-time

    Pros

    Helpful and smart senior colleagues
    Young, fun peers
    Free lunch during user testing
    Diverse projects and clients
    Quick way to gain experience in UX research

    Cons

    Below average salary
    Mediocre benefits
    High turnover, resulting in subpar vetting of new hires

    Advice to Management

    Introduce fair, competitive pay
    Listen to your employees and take action


  4. "Intern Analyst"

    StarStarStarStarStar
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    No opinion of CEO

    I worked at GfK part-time

    Pros

    Very comfortable atmosphere. I didn't get a sense of destructive competition.

    Cons

    Work felt a bit repetitive, but understandable due to the nature of the job.


  5. "Great company"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Legal Department in New York, NY
    Former Employee - Legal Department in New York, NY
    Recommends
    Neutral Outlook
    Approves of CEO

    I worked at GfK full-time (More than 3 years)

    Pros

    Great people, global footprint with many fortune 500 clients, and also great reputation in many markets, pay was competitive

    Cons

    None I can think of, I would recommend GfK as an employer


  6. "Good to start in the market research industry"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Anonymous Employee
    Former Employee - Anonymous Employee
    No opinion of CEO

    I worked at GfK full-time

    Pros

    Multinational company with a great inhouse-training platform and transparent career ladder

    Cons

    rigid and dogmatic leadership approach

    Advice to Management

    be more open to employees´voices


  7. Helpful (1)

    "Experience Depends on your Division"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Research Analyst in Detroit, MI
    Former Employee - Research Analyst in Detroit, MI
    Doesn't Recommend
    Negative Outlook
    Disapproves of CEO

    I worked at GfK full-time (More than a year)

    Pros

    I personally had a terrible experience with this company. So aside from some of my colleagues being kind and smart people, I have nothing much to say. Benefits were good, which is the only thing that kept me from quitting.

    Cons

    I was siloed off in an office working for a remote boss. I was promised training, but instead what I got was a boss who yelled about me, called me "stupid," made racist jokes (about every protected class of person you can imagine: fat people. pregnant women, gay people black people and asians).

    When I officially complained to his boss (who at the time was a woman), I was told essentially to shut up and stop being a crybaby and that "profitable companies aren't here to baby their employees." So it must've been OK to be an abusive, hostile boss apparently.

    I couldn't wait to leave but it was my first real job out of graduate school so I lasted a year and a half before I finally got out. Also worth noting is that after I left my division, not one, not two, but more than 5 people quit. And the top manager of my division was basically pushed out due to her total incompetence.

    When I landed at my new job, I was totally in over my head and had NO idea what I was doing. This is because GfK doesn't train its analysts in primary research. The company I went to took a chance on me - and boy was I lucky. Horrible top-down culture and values, which is why for the past few years GfK has been in dire trouble financially - it's a horrible place to work.

    Advice to Management

    TRAIN your analysts. Don't blame them for having crappy bosses. Also, TRAIN your analysts who do trackers in PRIMARY research. I literally had juuuuust about every company I interviewed with (while I was stuck at GfK) tell me that I was virtually un-hire-able due to my total lack of training in primary research.

  8. "Lousy boss, lousy experience - supportive boss, better experience"

    StarStarStarStarStar
    Former Employee - Anonymous Employee in New York, NY
    Former Employee - Anonymous Employee in New York, NY
    Doesn't Recommend

    I worked at GfK full-time

    Pros

    ability to work from home
    some of the best people to work with

    Cons

    senior executives , senior executives, senior executives


  9. Helpful (4)

    "Systematic under valued"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Current Employee - Research Manager in New York, NY
    Current Employee - Research Manager in New York, NY

    I have been working at GfK full-time (More than 3 years)

    Pros

    Frequent and quick promotions, you are able to move up in your career quickly

    Cons

    Under paid even in comparison to similar big research houses.


  10. Helpful (1)

    "Good to have until you find something better"

    StarStarStarStarStar
    • Work/Life Balance
    • Culture & Values
    • Career Opportunities
    • Comp & Benefits
    • Senior Management
    Former Employee - Interviewer in Saint Louis, MO
    Former Employee - Interviewer in Saint Louis, MO
    Doesn't Recommend
    Negative Outlook
    No opinion of CEO

    Pros

    It's basically flexible for students and retired people.

    Cons

    Multiple layers offs, terrible management displays alot of favoritism.

    Advice to Management

    Treat your employees equally


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