We partnered with National Geographic and Verizon’s Oath on the first-ever programmatic VR campaign to promote the season two premiere of "MARS." For the first time ever, VR users saw ad placements for "MARS" in picture frames, on TVs and even on traditional billboards in gaming and social experiences — all within the immersive VR environment.
For the past 200 years, Mardi Gras in New Orleans has started the same way: At 5 a.m., The North Side Skull and Bone Gang leaves the Backstreet Cultural Museum and goes door to door, house to house, waking up the neighborhood and spreading a message of peace. As part of our ongoing “Leave with a Story” campaign, we partnered with documentary filmmaker Victoria Rivera to showcase the Gang’s journey – one of many timeless New Orleans traditions.
We created "hidden houses" to promote the premiere of Bravo's new real estate show "Buying It Blind" by completely wrapping homes in key high traffic areas in New York, Chicago, and Los Angeles. The hidden homes served as larger than life billboards that stopped people in their tracks and generated buzz for the premiere of the show.
To celebrate the launch of Absolut Grapefruit with no added sugar, we worked with Emmy-winning actor Jesse Tyler Ferguson (a.k.a. Mitchell from “Modern Family”) to prove how refreshing transparency can be with a series of humorous spots that remove the sugarcoated filters from relatable social scenarios.
To artfully illustrate that the 2019 MINI Countryman has enough space for even the biggest adventures, we challenged stop-motion animator Kirsten Lepore (of “hi stranger” fame) and diorama-duo Nix + Gerber to create short films in their signature styles – in the trunk of a Countryman.
We partnered with OREO to give left-handers all over the country a new way to twist, lick and dunk their OREO cookies with the all-new and first-ever Left-Handed OREO pack. The specially-designed packaging opens from right to left, as opposed to regular packs that open left to right, allowing lefties everywhere to open their pack of OREO cookies with ease.
We partnered with HBO to debut the network’s first full-scale voice skill with “Westworld: The Maze,” an immersive gaming skill. We’ve provided fans with the unique ability to enter Westworld from within their own homes, exploring the park as a host on a quest for consciousness. Users are guided through three “choose-your-own-adventure” style levels with over 60 storylines and 400 unique game choices riddled with questions about the Westworld universe.
We’ve provided fans with the unique ability to enter Westworld from within their own homes, exploring the park as a host on a quest for consciousness. Users are guided through three “choose-your-own-adventure” style levels with over 60 storylines and 400 unique game choices riddled with questions about the Westworld universe. http://glassdoor.com/slink.htm?key=vQQWm
“This is such an energizing moment in time for our company and industry, with modern marketers seeking out the type of integrated expertise we’ve always believed in." Congrats to our Jared Belsky on his new role as CEO and our Sarah Hofstetter on her new role as Chair.
Huge congrats to our Abbey Klaassen, the newly appointed President of our NY office. We know you’ll keep doing great things for our clients and culture!