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Centro published data showing that nearly all large digital ad spenders will adopt more programmatic advertising capabilities in-house over the next 12 months. Available in the report, “Tech, Programmatic and Expectations,” the data was compiled from a survey conducted with research firm Advertiser Perceptions. Get the highlights and download the report here: http://glassdoor.com/slink.htm?key=vQUao
"The digital landscape is cluttered and complex, and agencies haven’t found a controlled and effective way to do digital. And, combined with the different and disconnected systems we use in our everyday jobs, it’s nearly impossible to find time to step back, figure out what works, what doesn’t – and what should have been thrown out 10 years ago." Read more: http://glassdoor.com/slink.htm?key=vQ2oU
"This philanthropic initiative encourages employees, with the help of regional liaisons in each office, to commit their time and fundraising efforts to various associations, charities, and organizations. In return, Centro matches a portion of some of the funds raised." Read more: http://glassdoor.com/slink.htm?key=vQLhM
"After 12 months, 10 webinars, almost 6,000 registrants, and 2,400 attendees, 3Ton30 has concluded for the year. And while we’re already hard at work to bring you even more digital insights in 2018, there’s nothing stopping you from catching up on all the great content from the past year in the meantime." Read more: http://glassdoor.com/slink.htm?key=vQLAm
"Higher education institutions, facing an increasingly competitive market and needing to find innovative (and cost-effective) ways to bring quality, prospective students to their programs, are the perfect programmatic candidates." Read more: http://glassdoor.com/slink.htm?key=vQD2Z
What do you get when you add up four sunny days in California, countless breakout sessions and informative hands-on trainings, mesmerizing keynote speakers, conference floors filled top to bottom with swag, and what seemed like an after party around every corner (and a hangover to remind you)? Dreamforce 2017. Read more: http://glassdoor.com/slink.htm?key=vQuJI
Centro announced that it has been awarded with the “Certified Against Fraud” seal from the Trustworthy Accountability Group (TAG). TAG is an advertising industry initiative to fight criminal activity in the digital advertising supply chain. Its Certified Against Fraud program is designed to combat fraudulent non-human traffic. The program puts organizations in the ad industry through a rigorous process to ensure that they meet TAG’s anti-fraud standards. Centro has met all the steps required by TAG. Read more: http://glassdoor.com/slink.htm?key=vQu1q
Ask a Centro Expert is a blog series from Centro where we break down the complicated tools, tech, and trends you’ve been hearing about. This month’s topic: Connected TV. We talked to Heather Robertson, Centro’s Director of Video, for the break down. Read more: http://glassdoor.com/slink.htm?key=vQH4M
We have been recognized as the leader in the G2 Crowd Demand-Side Platform (DSP) Grid report. A leading business software review platform, G2 Crowd evaluated programmatic advertising technology systems using customer reviews and feedback. Read our press release and download the full report: http://glassdoor.com/slink.htm?key=vQRdF
TVadSync, a provider of technology to bridge the advertising gap between television and second screen devices, today announced the expanded availability of its real-time TV re-targeting solution for U.S. marketers. Centro powers the offering. Centro’s Basis programmatic ad platform provides a responsive API that enables TVadSync to find digital media audiences and synchronize, within minutes, the digital device ads served to the user in relation to TV commercials they have just seen. Read our press release: http://glassdoor.com/slink.htm?key=vQYwq.
